Baidu (BIDU) vs Alphabet (GOOG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Alphabet (GOOG) has outperformed Baidu (BIDU) over the past year, gaining 40.5% versus a loss of 39.1%. Over five years, GOOG leads with a +143.4% price change compared with -48.7% for BIDU. Alphabet is the larger company by market cap ($4.22 trillion vs $28.57 billion), about 147.6 times the size.
On valuation, Baidu trades at a lower forward P/E (11.0x vs 22.9x for Alphabet). Alphabet pays a dividend yielding 0.25%, while Baidu does not currently pay one. Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus 4.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BIDU | GOOG |
|---|---|---|
| Share price | $83.92 | $344.86 |
| Market cap | $28.57B | $4.22T |
| 1-day change | -1.62% | -0.72% |
| YTD return | -35.77% | +9.90% |
| 1-year return | -39.14% | +40.50% |
| 5-year return | -48.71% | +143.42% |
| P/E ratio (TTM) | — | 17.43 |
| Forward P/E | 11.01 | 22.88 |
| EPS (TTM) | $-2.20 | $19.79 |
| Dividend yield | 0.00% | 0.25% |
| Annual dividend | $0.00 | $0.85 |
| Revenue (latest FY) | $18.46B | $402.84B |
| Revenue growth (YoY) | +1.21% | +15.09% |
| Net income (latest FY) | $799.00M | $132.17B |
| Gross margin | 43.88% | 59.65% |
| Operating margin | -4.51% | 32.03% |
| Net margin | 4.33% | 32.81% |
| 52-week high | $165.30 | $404.47 |
| 52-week low | $82.86 | $236.69 |
| Distance from 52-week high | -49.23% | -14.74% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +73.18% | +21.69% |
| Average volume | 2.61M | 17.82M |
| Shares outstanding | 274.92M | 5.53B |
| Employees | 33,500 | 198,933 |
| Sector | Communication Services | Technology |
| Industry | Internet Content & Information | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 147.6 times larger than Baidu by market value ($4.22T vs $28.57B).
- GOOG has outperformed BIDU by 79.6 percentage points over the past year.
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus 4.3 cents for Baidu.
- Alphabet grew revenue faster in its latest fiscal year (+15.09% vs +1.21%).
- The two companies sit in different sectors: Baidu in Communication Services and Alphabet in Technology.
About Baidu
BIDU stock →Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China.
Communication Services · Internet Content & Information · 33,500 employees
About Alphabet
GOOG stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
BIDU vs GOOG FAQ
Which is bigger, Baidu or Alphabet?
Alphabet (GOOG) is larger, with a market capitalization of $4.22T compared with $28.57B for Baidu (BIDU).
Which stock has performed better over the past year, BIDU or GOOG?
GOOG returned +40.50% over the past 12 months, compared with -39.14% for BIDU (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Baidu or Alphabet?
Alphabet pays a dividend yielding 0.25%, while Baidu does not currently pay a regular dividend.
Are Baidu and Alphabet in the same industry?
No. Baidu is in the Communication Services sector, while Alphabet is in Technology.