Bilibili (BILI) vs Snap (SNAP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
Snap (SNAP) has outperformed Bilibili (BILI) over the past year, losing 25.7% versus a loss of 47.2%. Over five years, BILI leads with a -77.9% price change compared with -91.9% for SNAP. Snap is the larger company by market cap ($10.54 billion vs $6.38 billion), about 1.7 times the size, while Bilibili is growing revenue faster (+18.1% vs +10.6%).
On valuation, Snap trades at a lower forward P/E (8.0x vs 12.0x for Bilibili). Bilibili converts more of its revenue into profit, with a net margin of 3.9% versus -7.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BILI | SNAP |
|---|---|---|
| Share price | $15.49 | $6.23 |
| Market cap | $6.38B | $10.54B |
| 1-day change | +4.31% | +6.31% |
| YTD return | -37.01% | -22.80% |
| 1-year return | -47.22% | -25.66% |
| 5-year return | -77.90% | -91.94% |
| P/E ratio (TTM) | 29.23 | — |
| Forward P/E | 12.02 | 8.03 |
| EPS (TTM) | $0.53 | $-0.18 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.34B | $5.93B |
| Revenue growth (YoY) | +18.06% | +10.63% |
| Net income (latest FY) | $170.67M | $-460.49M |
| Gross margin | 36.62% | 54.99% |
| Operating margin | 3.71% | -8.97% |
| Net margin | 3.93% | -7.76% |
| 52-week high | $36.40 | $9.13 |
| 52-week low | $14.32 | $3.81 |
| Distance from 52-week high | -57.45% | -31.76% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +70.88% | +18.78% |
| Average volume | 2.82M | 36.33M |
| Shares outstanding | 332.23M | 1.44B |
| Employees | 8,287 | 5,261 |
| Sector | Technology | Technology |
| Industry | EDP Services | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SNAP has outperformed BILI by 21.6 percentage points over the past year.
- Bilibili is more profitable, keeping 3.9 cents of every revenue dollar as net income versus -7.8 cents for Snap.
- Bilibili grew revenue faster in its latest fiscal year (+18.06% vs +10.63%).
About Bilibili
BILI stock →Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China.
Technology · EDP Services · 8,287 employees
About Snap
SNAP stock →Snap Inc. operates as a technology company in North America, Europe, and internationally.
Technology · Computer Software: Programming Data Processing · 5,261 employees
BILI vs SNAP FAQ
Which is bigger, Bilibili or Snap?
Snap (SNAP) is larger, with a market capitalization of $10.54B compared with $6.38B for Bilibili (BILI).
Which stock has performed better over the past year, BILI or SNAP?
SNAP returned -25.66% over the past 12 months, compared with -47.22% for BILI (price return, excluding dividends). Past performance does not predict future results.
Are Bilibili and Snap in the same industry?
Both are in the Technology sector, but in different industries: EDP Services for Bilibili and Computer Software: Programming Data Processing for Snap.