Booking (BKNG) vs Expedia Group (EXPE)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Expedia Group (EXPE) has outperformed Booking (BKNG) over the past year, gaining 27.2% versus a loss of 22.1%. Over five years, BKNG leads with a +57.6% price change compared with +50.5% for EXPE. Booking is the larger company by market cap ($120.20 billion vs $32.42 billion), about 3.7 times the size.
On valuation, Expedia Group trades at a lower forward P/E (11.0x vs 12.9x for Booking). Booking offers the higher dividend yield (1.01% vs 0.65%). Booking converts more of its revenue into profit, with a net margin of 20.1% versus 8.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BKNG | EXPE |
|---|---|---|
| Share price | $159.97 | $270.13 |
| Market cap | $120.20B | $32.42B |
| 1-day change | +2.63% | +4.35% |
| YTD return | -25.32% | -4.65% |
| 1-year return | -22.06% | +27.17% |
| 5-year return | +57.55% | +50.51% |
| P/E ratio (TTM) | 17.74 | 16.87 |
| Forward P/E | 12.92 | 11.01 |
| EPS (TTM) | $9.02 | $16.01 |
| Dividend yield | 1.01% | 0.65% |
| Annual dividend | $1.61 | $1.76 |
| Revenue (latest FY) | $26.92B | $14.73B |
| Revenue growth (YoY) | +13.39% | +7.61% |
| Net income (latest FY) | $5.40B | $1.29B |
| Gross margin | — | 90.12% |
| Operating margin | 32.79% | 12.70% |
| Net margin | 20.08% | 8.78% |
| 52-week high | $220.81 | $342.00 |
| 52-week low | $150.14 | $185.34 |
| Distance from 52-week high | -27.55% | -21.01% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +47.07% | +25.41% |
| Average volume | 6.79M | 1.82M |
| Shares outstanding | 751.38M | 114.50M |
| Employees | 25,550 | 16,000 |
| Sector | Consumer Cyclical | Consumer Discretionary |
| Industry | Travel Services | Transportation Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Booking is about 3.7 times larger than Expedia Group by market value ($120.20B vs $32.42B).
- EXPE has outperformed BKNG by 49.2 percentage points over the past year.
- Booking is more profitable, keeping 20.1 cents of every revenue dollar as net income versus 8.8 cents for Expedia Group.
- Booking grew revenue faster in its latest fiscal year (+13.39% vs +7.61%).
- The two companies sit in different sectors: Booking in Consumer Cyclical and Expedia Group in Consumer Discretionary.
About Booking
BKNG stock →Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Consumer Cyclical · Travel Services · 25,550 employees
About Expedia Group
EXPE stock →Expedia Group, Inc. operates as an online travel company in the United States and internationally.
Consumer Discretionary · Transportation Services · 16,000 employees
BKNG vs EXPE FAQ
Which is bigger, Booking or Expedia Group?
Booking (BKNG) is larger, with a market capitalization of $120.20B compared with $32.42B for Expedia Group (EXPE).
Which stock has performed better over the past year, BKNG or EXPE?
EXPE returned +27.17% over the past 12 months, compared with -22.06% for BKNG (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BKNG or EXPE?
EXPE has the lower trailing P/E at 16.9, versus 17.7 for BKNG. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Booking or Expedia Group?
Booking has the higher yield at 1.01%, compared with 0.65% for Expedia Group.
Are Booking and Expedia Group in the same industry?
No. Booking is in the Consumer Cyclical sector, while Expedia Group is in Consumer Discretionary.