Booking (BKNG) vs Tuniu (TOUR)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Booking (BKNG) has outperformed Tuniu (TOUR) over the past year, losing 22.8% versus a loss of 46.8%. Over five years, BKNG leads with a +57.9% price change compared with -67.0% for TOUR. Booking is the larger company by market cap ($120.48 billion vs $53.8 million), about 2240.4 times the size.
On valuation, Booking trades at a lower forward P/E (13.0x vs 16.7x for Tuniu). Booking pays a dividend yielding 1.00%, while Tuniu does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BKNG | TOUR |
|---|---|---|
| Share price | $160.34 | $4.95 |
| Market cap | $120.48B | $53.78M |
| 1-day change | +0.23% | -0.60% |
| YTD return | -25.15% | -20.16% |
| 1-year return | -22.79% | -46.77% |
| 5-year return | +57.92% | -67.00% |
| P/E ratio (TTM) | 17.74 | 19.04 |
| Forward P/E | 12.95 | 16.68 |
| EPS (TTM) | $9.04 | $0.26 |
| Dividend yield | 1.00% | 24.04% |
| Annual dividend | $1.61 | $0.00 |
| Revenue (latest FY) | $26.92B | — |
| Revenue growth (YoY) | +13.39% | — |
| Net income (latest FY) | $5.40B | — |
| Operating margin | 32.79% | — |
| Net margin | 20.08% | — |
| 52-week high | $220.81 | $9.40 |
| 52-week low | $150.14 | $4.53 |
| Distance from 52-week high | -27.38% | -47.34% |
| Analyst consensus | buy | none |
| Avg. price target upside | +46.73% | +66.46% |
| Average volume | 6.83M | 6.24K |
| Shares outstanding | 751.38M | 10.28M |
| Employees | 25,550 | 856 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Transportation Services | Transportation Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Booking is about 2240.4 times larger than Tuniu by market value ($120.48B vs $53.78M).
- BKNG has outperformed TOUR by 24.0 percentage points over the past year.
- Tuniu offers a meaningfully higher dividend yield (24.04% vs 1.00%).
About Booking
BKNG stock →Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Consumer Discretionary · Transportation Services · 25,550 employees
About Tuniu
TOUR stock →Tuniu Corporation, together with its subsidiaries, operates as an online leisure travel company in the People's Republic of China. The company offers various packaged tours, including organized tours that provide pre-arranged itineraries, transportation, accommodation, entertainment, meals, and tour guide services; and self-guided tours consist of flights and hotel bookings, and other optional add-ons.
Consumer Discretionary · Transportation Services · 856 employees
BKNG vs TOUR FAQ
Which is bigger, Booking or Tuniu?
Booking (BKNG) is larger, with a market capitalization of $120.48B compared with $53.78M for Tuniu (TOUR).
Which stock has performed better over the past year, BKNG or TOUR?
BKNG returned -22.79% over the past 12 months, compared with -46.77% for TOUR (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BKNG or TOUR?
BKNG has the lower trailing P/E at 17.7, versus 19.0 for TOUR. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Booking or Tuniu?
Tuniu has the higher yield at 24.04%, compared with 1.00% for Booking.
Are Booking and Tuniu in the same industry?
Yes. Both are classified in the Transportation Services industry within the Consumer Discretionary sector.