BellRing Brands (BRBR) vs Vital Farms (VITL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
BellRing Brands (BRBR) has outperformed Vital Farms (VITL) over the past year, losing 77.7% versus a loss of 78.9%. Over five years, VITL leads with a -48.4% price change compared with -68.2% for BRBR. BellRing Brands is the larger company by market cap ($903.5 million vs $396.7 million), about 2.3 times the size.
On valuation, BellRing Brands trades at a lower forward P/E (5.9x vs 34.0x for Vital Farms).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BRBR | VITL |
|---|---|---|
| Share price | $7.77 | $9.24 |
| Market cap | $903.48M | $396.69M |
| 1-day change | +1.04% | -1.70% |
| YTD return | -70.93% | -71.07% |
| 1-year return | -77.65% | -78.92% |
| 5-year return | -68.17% | -48.38% |
| P/E ratio (TTM) | 5.47 | — |
| Forward P/E | 5.88 | 33.97 |
| EPS (TTM) | $1.42 | $-0.05 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $35.67 | $44.76 |
| 52-week low | $7.33 | $7.95 |
| Distance from 52-week high | -78.22% | -79.36% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +89.32% | +43.07% |
| Average volume | 3.75M | 1.60M |
| Shares outstanding | 116.28M | 42.93M |
| Employees | 530 | 739 |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Packaged Foods | Farm Products |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- BellRing Brands is about 2.3 times larger than Vital Farms by market value ($903.48M vs $396.69M).
About BellRing Brands
BRBR stock →BellRing Brands, Inc., together with its subsidiaries, provides various nutrition products in the United States. The company offers ready-to-drink (RTD) protein shakes, other RTD beverages, protein powders, nutrition bars, and other products primarily under the Premier Protein and Dymatize brands.
Consumer Defensive · Packaged Foods · 530 employees
About Vital Farms
VITL stock →Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names.
Consumer Defensive · Farm Products · 739 employees
BRBR vs VITL FAQ
Which is bigger, BellRing Brands or Vital Farms?
BellRing Brands (BRBR) is larger, with a market capitalization of $903.48M compared with $396.69M for Vital Farms (VITL).
Which stock has performed better over the past year, BRBR or VITL?
BRBR returned -77.65% over the past 12 months, compared with -78.92% for VITL (price return, excluding dividends). Past performance does not predict future results.
Are BellRing Brands and Vital Farms in the same industry?
Both are in the Consumer Defensive sector, but in different industries: Packaged Foods for BellRing Brands and Farm Products for Vital Farms.