BellRing Brands (BRBR) vs Simply Good Foods (SMPL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Simply Good Foods (SMPL) has outperformed BellRing Brands (BRBR) over the past year, losing 59.2% versus a loss of 77.7%. Over five years, BRBR leads with a -68.2% price change compared with -71.8% for SMPL. BellRing Brands is the larger company by market cap ($903.5 million vs $874.7 million), about 1.0 times the size.
On valuation, Simply Good Foods trades at a lower forward P/E (5.8x vs 5.9x for BellRing Brands).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BRBR | SMPL |
|---|---|---|
| Share price | $7.77 | $9.89 |
| Market cap | $903.48M | $874.68M |
| 1-day change | +1.04% | -0.70% |
| YTD return | -70.93% | -50.75% |
| 1-year return | -77.65% | -59.23% |
| 5-year return | -68.17% | -71.75% |
| P/E ratio (TTM) | 5.47 | — |
| Forward P/E | 5.88 | 5.82 |
| EPS (TTM) | $1.42 | $-2.10 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $35.67 | $25.66 |
| 52-week low | $7.33 | $9.38 |
| Distance from 52-week high | -78.22% | -61.46% |
| Analyst consensus | buy | none |
| Avg. price target upside | +89.32% | +45.40% |
| Average volume | 3.75M | 2.35M |
| Shares outstanding | 116.28M | 88.44M |
| Employees | 530 | 328 |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Packaged Foods | Packaged Foods |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SMPL has outperformed BRBR by 18.4 percentage points over the past year.
About BellRing Brands
BRBR stock →BellRing Brands, Inc., together with its subsidiaries, provides various nutrition products in the United States. The company offers ready-to-drink (RTD) protein shakes, other RTD beverages, protein powders, nutrition bars, and other products primarily under the Premier Protein and Dymatize brands.
Consumer Defensive · Packaged Foods · 530 employees
About Simply Good Foods
SMPL stock →The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
Consumer Defensive · Packaged Foods · 328 employees
BRBR vs SMPL FAQ
Which is bigger, BellRing Brands or Simply Good Foods?
BellRing Brands (BRBR) is larger, with a market capitalization of $903.48M compared with $874.68M for Simply Good Foods (SMPL).
Which stock has performed better over the past year, BRBR or SMPL?
SMPL returned -59.23% over the past 12 months, compared with -77.65% for BRBR (price return, excluding dividends). Past performance does not predict future results.
Are BellRing Brands and Simply Good Foods in the same industry?
Yes. Both are classified in the Packaged Foods industry within the Consumer Defensive sector.