Baozun (BZUN) vs Global-E Online (GLBE)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 11, 2026.
Summary
Global-E Online (GLBE) has outperformed Baozun (BZUN) over the past year, gaining 17.4% versus a loss of 4.9%. Over five years, GLBE leads with a -29.2% price change compared with -82.9% for BZUN. Global-E Online is the larger company by market cap ($6.78 billion vs $192.2 million), about 35.3 times the size.
On valuation, Baozun trades at a lower forward P/E (3.8x vs 20.2x for Global-E Online).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BZUN | GLBE |
|---|---|---|
| Share price | $3.31 | $40.39 |
| Market cap | $192.21M | $6.78B |
| 1-day change | +1.85% | +0.60% |
| YTD return | +24.44% | +2.75% |
| 1-year return | -4.89% | +17.43% |
| 5-year return | -82.86% | -29.24% |
| P/E ratio (TTM) | 23.64 | 45.90 |
| Forward P/E | 3.80 | 20.18 |
| EPS (TTM) | $0.14 | $0.88 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | — | $962.20M |
| Revenue growth (YoY) | — | +27.82% |
| Net income (latest FY) | — | $68.27M |
| Gross margin | — | 45.34% |
| Operating margin | — | 7.45% |
| Net margin | — | 7.10% |
| 52-week high | $3.82 | $43.99 |
| 52-week low | $2.07 | $26.85 |
| Distance from 52-week high | -13.26% | -8.18% |
| Analyst consensus | none | strong_buy |
| Avg. price target upside | +38.67% | +25.70% |
| Average volume | 220.60K | 1.45M |
| Shares outstanding | 53.64M | 167.97M |
| Employees | 6,626 | 1,219 |
| Sector | Consumer Discretionary | Technology |
| Industry | Catalog/Specialty Distribution | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Global-E Online is about 35.3 times larger than Baozun by market value ($6.78B vs $192.21M).
- GLBE has outperformed BZUN by 22.3 percentage points over the past year.
- Global-E Online trades at a higher earnings multiple (45.9x vs 23.6x trailing P/E).
- The two companies sit in different sectors: Baozun in Consumer Discretionary and Global-E Online in Technology.
About Baozun
BZUN stock →Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees
About Global-E Online
GLBE stock →Global-E Online Ltd., together with its subsidiaries, provides direct-to-consumer cross-border e-commerce platform in Israel, the United Kingdom, the United States, and internationally. Its platform enables international shoppers to buy online, and merchants to sell from and to worldwide.
Technology · Computer Software: Prepackaged Software · 1,219 employees
BZUN vs GLBE FAQ
Which is bigger, Baozun or Global-E Online?
Global-E Online (GLBE) is larger, with a market capitalization of $6.78B compared with $192.21M for Baozun (BZUN).
Which stock has performed better over the past year, BZUN or GLBE?
GLBE returned +17.43% over the past 12 months, compared with -4.89% for BZUN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BZUN or GLBE?
BZUN has the lower trailing P/E at 23.6, versus 45.9 for GLBE. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Baozun and Global-E Online in the same industry?
No. Baozun is in the Consumer Discretionary sector, while Global-E Online is in Technology.