MetaCap

Baozun (BZUN) vs D-Market Electronic Services & Trading (HEPS)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.

Summary

D-Market Electronic Services & Trading (HEPS) has outperformed Baozun (BZUN) over the past year, losing 2.2% versus a loss of 5.1%. Over five years, HEPS leads with a -49.2% price change compared with -81.6% for BZUN. D-Market Electronic Services & Trading is the larger company by market cap ($1.13 billion vs $191.7 million), about 5.9 times the size.

On valuation, D-Market Electronic Services & Trading trades at a lower forward P/E (0.6x vs 3.8x for Baozun).

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

BZUN-5.08%HEPS-2.21%
+25%-11%-47%
Oct 7, 20251 yearOct 7, 2026
BZUN-81.65%HEPS-52.68%
+5%-45%-94%
Oct 4, 20215 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

BZUN versus HEPS key metrics
MetricBZUNHEPS
Share price$3.30$2.63
Market cap$191.73M$1.13B
1-day change-7.04%-0.76%
YTD return+33.46%+6.85%
1-year return-5.08%-2.21%
5-year return-81.62%-49.23%
P/E ratio (TTM)23.57—
Forward P/E3.790.61
EPS (TTM)$0.14$-0.48
Dividend yield0.00%0.00%
Annual dividend$0.00$0.00
52-week high$3.85$3.33
52-week low$2.07$2.15
Distance from 52-week high-14.29%-21.02%
Analyst consensusnonenone
Avg. price target upside+38.79%+21.67%
Average volume221.51K303.10K
Shares outstanding53.67M388.65M
Employees6,6263,611
SectorConsumer DiscretionaryConsumer Discretionary
IndustryCatalog/Specialty DistributionCatalog/Specialty Distribution

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

Key differences

  • D-Market Electronic Services & Trading is about 5.9 times larger than Baozun by market value ($1.13B vs $191.73M).

About Baozun

BZUN stock →

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.

Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees

About D-Market Electronic Services & Trading

HEPS stock →

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey.

Consumer Discretionary · Catalog/Specialty Distribution · 3,611 employees

BZUN vs HEPS FAQ

Which is bigger, Baozun or D-Market Electronic Services & Trading?

D-Market Electronic Services & Trading (HEPS) is larger, with a market capitalization of $1.13B compared with $191.73M for Baozun (BZUN).

Which stock has performed better over the past year, BZUN or HEPS?

HEPS returned -2.21% over the past 12 months, compared with -5.08% for BZUN (price return, excluding dividends). Past performance does not predict future results.

Are Baozun and D-Market Electronic Services & Trading in the same industry?

Yes. Both are classified in the Catalog/Specialty Distribution industry within the Consumer Discretionary sector.

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