Baozun (BZUN) vs Honest (HNST)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
Honest (HNST) has outperformed Baozun (BZUN) over the past year, gaining 32.7% versus a loss of 11.3%. Over five years, HNST leads with a -45.1% price change compared with -82.9% for BZUN. Honest is the larger company by market cap ($543.9 million vs $192.3 million), about 2.8 times the size.
On valuation, Baozun trades at a lower forward P/E (3.8x vs 43.3x for Honest).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BZUN | HNST |
|---|---|---|
| Share price | $3.31 | $5.07 |
| Market cap | $192.26M | $543.93M |
| 1-day change | +1.85% | +2.01% |
| YTD return | +24.44% | +96.51% |
| 1-year return | -11.26% | +32.72% |
| 5-year return | -82.86% | -45.13% |
| P/E ratio (TTM) | 23.64 | — |
| Forward P/E | 3.80 | 43.30 |
| EPS (TTM) | $0.14 | $-0.11 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $3.82 | $6.01 |
| 52-week low | $2.07 | $2.07 |
| Distance from 52-week high | -13.26% | -15.64% |
| Analyst consensus | none | none |
| Avg. price target upside | +38.37% | +2.56% |
| Average volume | 222.32K | 2.18M |
| Shares outstanding | 53.65M | 107.28M |
| Employees | 6,626 | 174 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Honest is about 2.8 times larger than Baozun by market value ($543.93M vs $192.26M).
- HNST has outperformed BZUN by 44.0 percentage points over the past year.
About Baozun
BZUN stock →Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees
About Honest
HNST stock →The Honest Company, Inc. a personal care company, provides personal care products for babies and adults.
Consumer Discretionary · Catalog/Specialty Distribution · 174 employees
BZUN vs HNST FAQ
Which is bigger, Baozun or Honest?
Honest (HNST) is larger, with a market capitalization of $543.93M compared with $192.26M for Baozun (BZUN).
Which stock has performed better over the past year, BZUN or HNST?
HNST returned +32.72% over the past 12 months, compared with -11.26% for BZUN (price return, excluding dividends). Past performance does not predict future results.
Are Baozun and Honest in the same industry?
Yes. Both are classified in the Catalog/Specialty Distribution industry within the Consumer Discretionary sector.