Baozun (BZUN) vs Jumia Technologies (JMIA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Baozun (BZUN) has outperformed Jumia Technologies (JMIA) over the past year, losing 14.7% versus a loss of 48.7%. Over five years, JMIA leads with a -65.9% price change compared with -83.2% for BZUN. Jumia Technologies is the larger company by market cap ($829.8 million vs $191.7 million), about 4.3 times the size.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BZUN | JMIA |
|---|---|---|
| Share price | $3.30 | $6.21 |
| Market cap | $191.68M | $829.82M |
| 1-day change | +1.54% | -4.17% |
| YTD return | +22.18% | -48.12% |
| 1-year return | -14.70% | -48.69% |
| 5-year return | -83.17% | -65.95% |
| P/E ratio (TTM) | 23.57 | — |
| Forward P/E | 3.79 | — |
| EPS (TTM) | $0.14 | $-0.47 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $3.82 | $14.72 |
| 52-week low | $2.07 | $5.69 |
| Distance from 52-week high | -13.52% | -57.81% |
| Analyst consensus | none | none |
| Avg. price target upside | +38.79% | +93.24% |
| Average volume | 222.41K | 1.63M |
| Shares outstanding | 53.65M | 133.63M |
| Employees | 6,626 | 1,770 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Jumia Technologies is about 4.3 times larger than Baozun by market value ($829.82M vs $191.68M).
- BZUN has outperformed JMIA by 34.0 percentage points over the past year.
About Baozun
BZUN stock →Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees
About Jumia Technologies
JMIA stock →Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service with its network of licensed payment service providers and other partners, which facilitates transactions to participants active on the company's platform in selected markets under the Jumia name.
Consumer Discretionary · Catalog/Specialty Distribution · 1,770 employees
BZUN vs JMIA FAQ
Which is bigger, Baozun or Jumia Technologies?
Jumia Technologies (JMIA) is larger, with a market capitalization of $829.82M compared with $191.68M for Baozun (BZUN).
Which stock has performed better over the past year, BZUN or JMIA?
BZUN returned -14.70% over the past 12 months, compared with -48.69% for JMIA (price return, excluding dividends). Past performance does not predict future results.
Are Baozun and Jumia Technologies in the same industry?
Yes. Both are classified in the Catalog/Specialty Distribution industry within the Consumer Discretionary sector.