Baozun (BZUN) vs Insight Enterprises (NSIT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Insight Enterprises (NSIT) has outperformed Baozun (BZUN) over the past year, gaining 48.0% versus a loss of 14.7%. Over five years, NSIT leads with a +69.9% price change compared with -83.2% for BZUN. Insight Enterprises is the larger company by market cap ($4.74 billion vs $188.8 million), about 25.1 times the size.
On valuation, Baozun trades at a lower forward P/E (3.7x vs 12.2x for Insight Enterprises).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BZUN | NSIT |
|---|---|---|
| Share price | $3.25 | $161.37 |
| Market cap | $188.83M | $4.74B |
| 1-day change | -8.45% | +0.77% |
| YTD return | +22.18% | +96.55% |
| 1-year return | -14.70% | +48.05% |
| 5-year return | -83.17% | +69.86% |
| P/E ratio (TTM) | 23.21 | 23.77 |
| Forward P/E | 3.73 | 12.18 |
| EPS (TTM) | $0.14 | $6.79 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | — | $8.25B |
| Revenue growth (YoY) | — | -5.22% |
| Net income (latest FY) | — | $157.35M |
| Gross margin | — | 21.36% |
| Operating margin | — | 4.06% |
| Net margin | — | 1.91% |
| 52-week high | $3.82 | $168.50 |
| 52-week low | $2.07 | $63.62 |
| Distance from 52-week high | -14.83% | -4.23% |
| Analyst consensus | none | none |
| Avg. price target upside | +40.92% | +1.47% |
| Average volume | 222.41K | 364.95K |
| Shares outstanding | 53.67M | 29.35M |
| Employees | 6,626 | 14,505 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Insight Enterprises is about 25.1 times larger than Baozun by market value ($4.74B vs $188.83M).
- NSIT has outperformed BZUN by 62.7 percentage points over the past year.
About Baozun
BZUN stock →Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees
About Insight Enterprises
NSIT stock →Insight Enterprises, Inc., together with its subsidiaries, provides information technology, hardware, software, and services in the United States, rest of North America, Europe, Middle East, Africa, and the Asia-Pacific. It offers multicloud solutions that manages and supports cloud and data center platforms, modern networks, and edge technologies; cybersecurity solutions automates and securely connects modern platforms, including networks, security systems, and automation tools; data and artificial intelligence solutions; digital workplace and device solutions; and intelligent application solutions.
Consumer Discretionary · Catalog/Specialty Distribution · 14,505 employees
BZUN vs NSIT FAQ
Which is bigger, Baozun or Insight Enterprises?
Insight Enterprises (NSIT) is larger, with a market capitalization of $4.74B compared with $188.83M for Baozun (BZUN).
Which stock has performed better over the past year, BZUN or NSIT?
NSIT returned +48.05% over the past 12 months, compared with -14.70% for BZUN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BZUN or NSIT?
BZUN has the lower trailing P/E at 23.2, versus 23.8 for NSIT. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Baozun and Insight Enterprises in the same industry?
Yes. Both are classified in the Catalog/Specialty Distribution industry within the Consumer Discretionary sector.