Carter's (CRI) vs J. Jill (JILL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
J. Jill (JILL) has outperformed Carter's (CRI) over the past year, gaining 60.7% versus a gain of 7.7%. Over five years, JILL leads with a +45.0% price change compared with -67.1% for CRI. Carter's is the larger company by market cap ($1.19 billion vs $363.7 million), about 3.3 times the size.
On valuation, Carter's trades at a lower forward P/E (8.8x vs 9.9x for J. Jill). Carter's offers the higher dividend yield (3.08% vs 1.39%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CRI | JILL |
|---|---|---|
| Share price | $32.52 | $24.47 |
| Market cap | $1.19B | $363.70M |
| 1-day change | +0.22% | -0.08% |
| YTD return | +0.28% | +78.35% |
| 1-year return | +7.72% | +60.67% |
| 5-year return | -67.09% | +44.96% |
| P/E ratio (TTM) | 6.07 | 13.59 |
| Forward P/E | 8.81 | 9.86 |
| EPS (TTM) | $5.36 | $1.80 |
| Dividend yield | 3.08% | 1.39% |
| Annual dividend | $1.00 | $0.34 |
| 52-week high | $44.44 | $25.14 |
| 52-week low | $27.15 | $10.41 |
| Distance from 52-week high | -26.82% | -2.65% |
| Analyst consensus | none | buy |
| Avg. price target upside | +30.04% | +0.12% |
| Average volume | 1.28M | 142.70K |
| Shares outstanding | 36.71M | 14.86M |
| Employees | 15,400 | 1,039 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Apparel | Apparel |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Carter's is about 3.3 times larger than J. Jill by market value ($1.19B vs $363.70M).
- JILL has outperformed CRI by 53.0 percentage points over the past year.
- J. Jill trades at a higher earnings multiple (13.6x vs 6.1x trailing P/E).
- Carter's offers a meaningfully higher dividend yield (3.08% vs 1.39%).
About Carter's
CRI stock →Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear in the United States and internationally. It operates through three segments: U.S.
Consumer Discretionary · Apparel · 15,400 employees
About J. Jill
JILL stock →J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States.
Consumer Discretionary · Apparel · 1,039 employees
CRI vs JILL FAQ
Which is bigger, Carter's or J. Jill?
Carter's (CRI) is larger, with a market capitalization of $1.19B compared with $363.70M for J. Jill (JILL).
Which stock has performed better over the past year, CRI or JILL?
JILL returned +60.67% over the past 12 months, compared with +7.72% for CRI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, CRI or JILL?
CRI has the lower trailing P/E at 6.1, versus 13.6 for JILL. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Carter's or J. Jill?
Carter's has the higher yield at 3.08%, compared with 1.39% for J. Jill.
Are Carter's and J. Jill in the same industry?
Yes. Both are classified in the Apparel industry within the Consumer Discretionary sector.