Diageo (DEO) vs Coca-Cola (KO)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Coca-Cola (KO) has outperformed Diageo (DEO) over the past year, gaining 28.5% versus a loss of 11.6%. Over five years, KO leads with a +57.5% price change compared with -57.5% for DEO. Coca-Cola is the larger company by market cap ($378.00 billion vs $48.43 billion), about 7.8 times the size.
On valuation, Diageo trades at a lower forward P/E (12.1x vs 24.9x for Coca-Cola). Coca-Cola offers the higher dividend yield (2.37% vs 0.57%). Coca-Cola converts more of its revenue into profit, with a net margin of 27.3% versus 9.1%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DEO | KO |
|---|---|---|
| Share price | $87.09 | $87.86 |
| Market cap | $48.43B | $378.00B |
| 1-day change | +2.79% | +2.37% |
| YTD return | -1.79% | +22.76% |
| 1-year return | -11.65% | +28.49% |
| 5-year return | -57.48% | +57.53% |
| P/E ratio (TTM) | 27.91 | 26.38 |
| Forward P/E | 12.12 | 24.93 |
| EPS (TTM) | $3.12 | $3.33 |
| Dividend yield | 0.57% | 2.37% |
| Annual dividend | $0.50 | $2.08 |
| Revenue (latest FY) | $27.96B | $47.94B |
| Revenue growth (YoY) | +0.26% | +1.87% |
| Net income (latest FY) | $2.54B | $13.11B |
| Gross margin | 43.53% | 61.63% |
| Operating margin | 15.50% | 28.71% |
| Net margin | 9.08% | 27.34% |
| 52-week high | $102.74 | $92.49 |
| 52-week low | $72.45 | $66.00 |
| Distance from 52-week high | -15.23% | -5.01% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +23.52% | +7.48% |
| Average volume | 1.08M | 15.85M |
| Shares outstanding | 556.15M | 4.30B |
| Employees | 27,972 | 65,900 |
| Sector | Consumer Staples | Consumer Staples |
| Industry | Beverages (Production/Distribution) | Beverages (Production/Distribution) |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Coca-Cola is about 7.8 times larger than Diageo by market value ($378.00B vs $48.43B).
- KO has outperformed DEO by 40.1 percentage points over the past year.
- Coca-Cola offers a meaningfully higher dividend yield (2.37% vs 0.57%).
- Coca-Cola is more profitable, keeping 27.3 cents of every revenue dollar as net income versus 9.1 cents for Diageo.
About Diageo
DEO stock →Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky.
Consumer Staples · Beverages (Production/Distribution) · 27,972 employees
About Coca-Cola
KO stock →The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages.
Consumer Staples · Beverages (Production/Distribution) · 65,900 employees
DEO vs KO FAQ
Which is bigger, Diageo or Coca-Cola?
Coca-Cola (KO) is larger, with a market capitalization of $378.00B compared with $48.43B for Diageo (DEO).
Which stock has performed better over the past year, DEO or KO?
KO returned +28.49% over the past 12 months, compared with -11.65% for DEO (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DEO or KO?
KO has the lower trailing P/E at 26.4, versus 27.9 for DEO. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Diageo or Coca-Cola?
Coca-Cola has the higher yield at 2.37%, compared with 0.57% for Diageo.
Are Diageo and Coca-Cola in the same industry?
Yes. Both are classified in the Beverages (Production/Distribution) industry within the Consumer Staples sector.