Diageo (DEO) vs Primo Brands (PRMB)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Diageo (DEO) has outperformed Primo Brands (PRMB) over the past year, losing 11.6% versus a loss of 13.4%. Over five years, PRMB leads with a +19.3% price change compared with -57.5% for DEO. Diageo is the larger company by market cap ($47.12 billion vs $6.88 billion), about 6.9 times the size, while Primo Brands is growing revenue faster (+29.3% vs +0.3%).
On valuation, Diageo trades at a lower forward P/E (11.8x vs 12.8x for Primo Brands). Primo Brands offers the higher dividend yield (2.32% vs 0.59%). Diageo converts more of its revenue into profit, with a net margin of 9.1% versus 0.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DEO | PRMB |
|---|---|---|
| Share price | $84.73 | $19.00 |
| Market cap | $47.12B | $6.88B |
| 1-day change | -0.06% | -1.14% |
| YTD return | -1.79% | +16.21% |
| 1-year return | -11.65% | -13.44% |
| 5-year return | -57.48% | +19.35% |
| P/E ratio (TTM) | 27.07 | 63.33 |
| Forward P/E | 11.79 | 12.78 |
| EPS (TTM) | $3.13 | $0.30 |
| Dividend yield | 0.59% | 2.32% |
| Annual dividend | $0.50 | $0.44 |
| Revenue (latest FY) | $27.96B | $6.66B |
| Revenue growth (YoY) | +0.26% | +29.34% |
| Net income (latest FY) | $2.54B | $60.10M |
| Gross margin | 43.53% | 30.32% |
| Operating margin | 15.50% | 6.46% |
| Net margin | 9.08% | 0.90% |
| 52-week high | $102.74 | $26.21 |
| 52-week low | $72.45 | $14.36 |
| Distance from 52-week high | -17.53% | -27.51% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +26.96% | +59.32% |
| Average volume | 1.07M | 3.93M |
| Shares outstanding | 556.15M | 361.94M |
| Employees | 27,972 | 12,000 |
| Sector | Consumer Staples | Consumer Staples |
| Industry | Beverages (Production/Distribution) | Beverages (Production/Distribution) |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Diageo is about 6.9 times larger than Primo Brands by market value ($47.12B vs $6.88B).
- Primo Brands trades at a higher earnings multiple (63.3x vs 27.1x trailing P/E).
- Primo Brands offers a meaningfully higher dividend yield (2.32% vs 0.59%).
- Diageo is more profitable, keeping 9.1 cents of every revenue dollar as net income versus 0.9 cents for Primo Brands.
- Primo Brands grew revenue faster in its latest fiscal year (+29.34% vs +0.26%).
About Diageo
DEO stock →Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky.
Consumer Staples · Beverages (Production/Distribution) · 27,972 employees
About Primo Brands
PRMB stock →Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment.
Consumer Staples · Beverages (Production/Distribution) · 12,000 employees
DEO vs PRMB FAQ
Which is bigger, Diageo or Primo Brands?
Diageo (DEO) is larger, with a market capitalization of $47.12B compared with $6.88B for Primo Brands (PRMB).
Which stock has performed better over the past year, DEO or PRMB?
DEO returned -11.65% over the past 12 months, compared with -13.44% for PRMB (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DEO or PRMB?
DEO has the lower trailing P/E at 27.1, versus 63.3 for PRMB. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Diageo or Primo Brands?
Primo Brands has the higher yield at 2.32%, compared with 0.59% for Diageo.
Are Diageo and Primo Brands in the same industry?
Yes. Both are classified in the Beverages (Production/Distribution) industry within the Consumer Staples sector.