DocuSign (DOCU) vs HubSpot (HUBS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
DocuSign (DOCU) has outperformed HubSpot (HUBS) over the past year, losing 1.2% versus a loss of 50.9%. Over five years, HUBS leads with a -72.0% price change compared with -73.5% for DOCU. DocuSign is the larger company by market cap ($12.88 billion vs $11.28 billion), about 1.1 times the size, while HubSpot is growing revenue faster (+19.2% vs +8.2%).
On valuation, HubSpot trades at a lower forward P/E (13.1x vs 13.2x for DocuSign). DocuSign converts more of its revenue into profit, with a net margin of 9.6% versus 1.5%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DOCU | HUBS |
|---|---|---|
| Share price | $68.90 | $220.27 |
| Market cap | $12.88B | $11.28B |
| 1-day change | +1.00% | +1.46% |
| YTD return | +1.04% | -44.89% |
| 1-year return | -1.19% | -50.90% |
| 5-year return | -73.47% | -72.04% |
| P/E ratio (TTM) | 42.01 | 78.67 |
| Forward P/E | 13.22 | 13.08 |
| EPS (TTM) | $1.64 | $2.80 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $3.22B | $3.13B |
| Revenue growth (YoY) | +8.16% | +19.17% |
| Net income (latest FY) | $309.08M | $45.91M |
| Gross margin | 79.40% | 83.76% |
| Operating margin | 9.27% | 0.24% |
| Net margin | 9.60% | 1.47% |
| 52-week high | $75.00 | $497.96 |
| 52-week low | $40.16 | $169.63 |
| Distance from 52-week high | -8.13% | -55.77% |
| Analyst consensus | hold | buy |
| Avg. price target upside | +1.58% | +13.37% |
| Average volume | 3.20M | 1.76M |
| Shares outstanding | 186.90M | 51.19M |
| Employees | 7,044 | 9,016 |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- DOCU has outperformed HUBS by 49.7 percentage points over the past year.
- HubSpot trades at a higher earnings multiple (78.7x vs 42.0x trailing P/E).
- DocuSign is more profitable, keeping 9.6 cents of every revenue dollar as net income versus 1.5 cents for HubSpot.
- HubSpot grew revenue faster in its latest fiscal year (+19.17% vs +8.16%).
About DocuSign
DOCU stock →DocuSign, Inc. provides electronic signature solution in the United States and internationally.
Technology · Software - Application · 7,044 employees
About HubSpot
HUBS stock →HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager.
Technology · Software - Application · 9,016 employees
DOCU vs HUBS FAQ
Which is bigger, DocuSign or HubSpot?
DocuSign (DOCU) is larger, with a market capitalization of $12.88B compared with $11.28B for HubSpot (HUBS).
Which stock has performed better over the past year, DOCU or HUBS?
DOCU returned -1.19% over the past 12 months, compared with -50.90% for HUBS (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DOCU or HUBS?
DOCU has the lower trailing P/E at 42.0, versus 78.7 for HUBS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are DocuSign and HubSpot in the same industry?
Yes. Both are classified in the Software - Application industry within the Technology sector.