Figma (FIG) vs HubSpot (HUBS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
HubSpot (HUBS) has outperformed Figma (FIG) over the past year, losing 51.1% versus a loss of 64.5%. Figma is the larger company by market cap ($11.52 billion vs $11.28 billion), about 1.0 times the size. On valuation, HubSpot trades at a lower forward P/E (13.1x vs 61.8x for Figma).
HubSpot converts more of its revenue into profit, with a net margin of 1.5% versus -118.4%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FIG | HUBS |
|---|---|---|
| Share price | $21.62 | $220.27 |
| Market cap | $11.52B | $11.28B |
| 1-day change | -1.41% | +1.46% |
| YTD return | -42.15% | -45.11% |
| 1-year return | -64.46% | -51.09% |
| 5-year return | — | -72.15% |
| P/E ratio (TTM) | — | 78.67 |
| Forward P/E | 61.77 | 13.08 |
| EPS (TTM) | $-3.23 | $2.80 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $1.06B | $3.13B |
| Revenue growth (YoY) | +40.96% | +19.17% |
| Net income (latest FY) | $-1.25B | $45.91M |
| Gross margin | 82.43% | 83.76% |
| Operating margin | -122.23% | 0.24% |
| Net margin | -118.44% | 1.47% |
| 52-week high | $70.79 | $497.96 |
| 52-week low | $16.60 | $169.63 |
| Distance from 52-week high | -69.46% | -55.77% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +42.46% | +13.37% |
| Average volume | 17.99M | 1.76M |
| Shares outstanding | 455.11M | 51.19M |
| Employees | 1,886 | 9,016 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- HUBS has outperformed FIG by 13.4 percentage points over the past year.
- HubSpot is more profitable, keeping 1.5 cents of every revenue dollar as net income versus -118.4 cents for Figma.
- Figma grew revenue faster in its latest fiscal year (+40.96% vs +19.17%).
About Figma
FIG stock →Figma, Inc. develops and sells a collaborative, browser-based platform for designing, prototyping, building digital experiences, and subscriptions for access to its platform.
Technology · Computer Software: Prepackaged Software · 1,886 employees
About HubSpot
HUBS stock →HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager.
Technology · Computer Software: Prepackaged Software · 9,016 employees
FIG vs HUBS FAQ
Which is bigger, Figma or HubSpot?
Figma (FIG) is larger, with a market capitalization of $11.52B compared with $11.28B for HubSpot (HUBS).
Which stock has performed better over the past year, FIG or HUBS?
HUBS returned -51.09% over the past 12 months, compared with -64.46% for FIG (price return, excluding dividends). Past performance does not predict future results.
Are Figma and HubSpot in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.