Viant Technology (DSP) vs TripAdvisor (TRIP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Viant Technology (DSP) has outperformed TripAdvisor (TRIP) over the past year, gaining 50.9% versus a loss of 44.9%. Over five years, DSP leads with a -4.0% price change compared with -77.2% for TRIP. TripAdvisor is the larger company by market cap ($1.02 billion vs $872.8 million), about 1.2 times the size.
On valuation, TripAdvisor trades at a lower forward P/E (8.2x vs 16.7x for Viant Technology).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DSP | TRIP |
|---|---|---|
| Share price | $13.12 | $8.77 |
| Market cap | $872.79M | $1.02B |
| 1-day change | +2.66% | +1.62% |
| YTD return | +6.15% | -40.73% |
| 1-year return | +50.89% | -44.86% |
| 5-year return | -3.98% | -77.21% |
| P/E ratio (TTM) | 36.44 | 87.70 |
| Forward P/E | 16.69 | 8.17 |
| EPS (TTM) | $0.36 | $0.10 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $14.80 | $17.82 |
| 52-week low | $8.11 | $8.02 |
| Distance from 52-week high | -11.35% | -50.79% |
| Analyst consensus | none | hold |
| Avg. price target upside | +48.63% | +56.78% |
| Average volume | 375.88K | 3.67M |
| Shares outstanding | 21.18M | 116.36M |
| Employees | 470 | 2,465 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- DSP has outperformed TRIP by 95.7 percentage points over the past year.
- TripAdvisor trades at a higher earnings multiple (87.7x vs 36.4x trailing P/E).
About Viant Technology
DSP stock →Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop.
Technology · Computer Software: Programming Data Processing · 470 employees
About TripAdvisor
TRIP stock →Tripadvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Experiences, Hotels and Other, and TheFork.
Technology · Computer Software: Programming Data Processing · 2,465 employees
DSP vs TRIP FAQ
Which is bigger, Viant Technology or TripAdvisor?
TripAdvisor (TRIP) is larger, with a market capitalization of $1.02B compared with $872.79M for Viant Technology (DSP).
Which stock has performed better over the past year, DSP or TRIP?
DSP returned +50.89% over the past 12 months, compared with -44.86% for TRIP (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DSP or TRIP?
DSP has the lower trailing P/E at 36.4, versus 87.7 for TRIP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Viant Technology and TripAdvisor in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.