Viant Technology (DSP) vs Upbound Group (UPBD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Viant Technology (DSP) has outperformed Upbound Group (UPBD) over the past year, gaining 50.9% versus a loss of 24.7%. Over five years, DSP leads with a -4.0% price change compared with -70.5% for UPBD. Upbound Group is the larger company by market cap ($910.6 million vs $850.2 million), about 1.1 times the size.
On valuation, Upbound Group trades at a lower forward P/E (3.4x vs 16.3x for Viant Technology). Upbound Group pays a dividend yielding 9.99%, while Viant Technology does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DSP | UPBD |
|---|---|---|
| Share price | $12.78 | $15.62 |
| Market cap | $850.17M | $910.64M |
| 1-day change | +7.12% | +1.69% |
| YTD return | +6.15% | -11.05% |
| 1-year return | +50.89% | -24.69% |
| 5-year return | -3.98% | -70.49% |
| P/E ratio (TTM) | 35.50 | 10.14 |
| Forward P/E | 16.26 | 3.38 |
| EPS (TTM) | $0.36 | $1.54 |
| Dividend yield | 0.00% | 9.99% |
| Annual dividend | $0.00 | $1.56 |
| 52-week high | $14.80 | $23.98 |
| 52-week low | $8.11 | $14.98 |
| Distance from 52-week high | -13.65% | -34.86% |
| Analyst consensus | none | strong_buy |
| Avg. price target upside | +52.58% | +79.77% |
| Average volume | 362.78K | 970.24K |
| Shares outstanding | 21.18M | 58.30M |
| Employees | 470 | 12,050 |
| Sector | Technology | Consumer Discretionary |
| Industry | Computer Software: Programming Data Processing | Diversified Commercial Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- DSP has outperformed UPBD by 75.6 percentage points over the past year.
- Viant Technology trades at a higher earnings multiple (35.5x vs 10.1x trailing P/E).
- Upbound Group offers a meaningfully higher dividend yield (9.99% vs 0.00%).
- The two companies sit in different sectors: Viant Technology in Technology and Upbound Group in Consumer Discretionary.
About Viant Technology
DSP stock →Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop.
Technology · Computer Software: Programming Data Processing · 470 employees
About Upbound Group
UPBD stock →Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
Consumer Discretionary · Diversified Commercial Services · 12,050 employees
DSP vs UPBD FAQ
Which is bigger, Viant Technology or Upbound Group?
Upbound Group (UPBD) is larger, with a market capitalization of $910.64M compared with $850.17M for Viant Technology (DSP).
Which stock has performed better over the past year, DSP or UPBD?
DSP returned +50.89% over the past 12 months, compared with -24.69% for UPBD (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DSP or UPBD?
UPBD has the lower trailing P/E at 10.1, versus 35.5 for DSP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Viant Technology or Upbound Group?
Upbound Group pays a dividend yielding 9.99%, while Viant Technology does not currently pay a regular dividend.
Are Viant Technology and Upbound Group in the same industry?
No. Viant Technology is in the Technology sector, while Upbound Group is in Consumer Discretionary.