DoubleVerify (DV) vs People (PPLI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
People (PPLI) has outperformed DoubleVerify (DV) over the past year, gaining 21.3% versus a gain of 20.3%. Over five years, DV leads with a -57.5% price change compared with -67.4% for PPLI. People is the larger company by market cap ($3.02 billion vs $2.11 billion), about 1.4 times the size.
On valuation, DoubleVerify trades at a lower forward P/E (11.6x vs 16.5x for People).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DV | PPLI |
|---|---|---|
| Share price | $13.50 | $40.59 |
| Market cap | $2.11B | $3.02B |
| 1-day change | +0.15% | -1.70% |
| YTD return | +18.01% | +3.81% |
| 1-year return | +20.32% | +21.27% |
| 5-year return | -57.49% | -67.35% |
| P/E ratio (TTM) | 38.57 | 7.63 |
| Forward P/E | 11.65 | 16.50 |
| EPS (TTM) | $0.35 | $5.32 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | — | $2.39B |
| Revenue growth (YoY) | — | -8.73% |
| Net income (latest FY) | — | $-104.03M |
| Gross margin | — | 66.16% |
| Operating margin | — | -4.07% |
| Net margin | — | -4.35% |
| 52-week high | $13.65 | $48.32 |
| 52-week low | $7.64 | $29.56 |
| Distance from 52-week high | -1.10% | -16.00% |
| Analyst consensus | none | buy |
| Avg. price target upside | -0.15% | +39.94% |
| Average volume | 3.55M | 1.10M |
| Shares outstanding | 156.18M | 68.67M |
| Employees | 1,231 | 5,156 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- DoubleVerify trades at a higher earnings multiple (38.6x vs 7.6x trailing P/E).
About DoubleVerify
DV stock →DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States.
Technology · Computer Software: Programming Data Processing · 1,231 employees
About People
PPLI stock →People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.
Technology · Computer Software: Programming Data Processing · 5,156 employees
DV vs PPLI FAQ
Which is bigger, DoubleVerify or People?
People (PPLI) is larger, with a market capitalization of $3.02B compared with $2.11B for DoubleVerify (DV).
Which stock has performed better over the past year, DV or PPLI?
PPLI returned +21.27% over the past 12 months, compared with +20.32% for DV (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DV or PPLI?
PPLI has the lower trailing P/E at 7.6, versus 38.6 for DV. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are DoubleVerify and People in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.