People (PPLI) vs Wix.com (WIX)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
People (PPLI) has outperformed Wix.com (WIX) over the past year, gaining 21.3% versus a loss of 47.1%. Over five years, WIX leads with a -61.4% price change compared with -67.4% for PPLI. Wix.com is the larger company by market cap ($3.05 billion vs $3.02 billion), about 1.0 times the size.
On valuation, Wix.com trades at a lower forward P/E (10.7x vs 16.5x for People).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PPLI | WIX |
|---|---|---|
| Share price | $40.59 | $72.97 |
| Market cap | $3.02B | $3.05B |
| 1-day change | -1.70% | -1.27% |
| YTD return | +3.81% | -29.76% |
| 1-year return | +21.27% | -47.13% |
| 5-year return | -67.35% | -61.44% |
| P/E ratio (TTM) | 7.50 | — |
| Forward P/E | 16.50 | 10.68 |
| EPS (TTM) | $5.41 | $-3.43 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $48.32 | $148.33 |
| 52-week low | $29.56 | $40.16 |
| Distance from 52-week high | -16.00% | -50.81% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +39.94% | +9.15% |
| Average volume | 1.10M | 1.46M |
| Shares outstanding | 68.67M | 41.85M |
| Employees | 5,156 | 4,371 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PPLI has outperformed WIX by 68.4 percentage points over the past year.
About People
PPLI stock →People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.
Technology · Computer Software: Programming Data Processing · 5,156 employees
About Wix.com
WIX stock →Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.
Technology · Computer Software: Programming Data Processing · 4,371 employees
PPLI vs WIX FAQ
Which is bigger, People or Wix.com?
Wix.com (WIX) is larger, with a market capitalization of $3.05B compared with $3.02B for People (PPLI).
Which stock has performed better over the past year, PPLI or WIX?
PPLI returned +21.27% over the past 12 months, compared with -47.13% for WIX (price return, excluding dividends). Past performance does not predict future results.
Are People and Wix.com in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.