e.l.f. Beauty (ELF) vs Newell Brands (NWL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Newell Brands (NWL) has outperformed e.l.f. Beauty (ELF) over the past year, gaining 10.2% versus a loss of 25.3%. Over five years, ELF leads with a +260.7% price change compared with -74.7% for NWL. e.l.f. Beauty is the larger company by market cap ($6.25 billion vs $2.44 billion), about 2.6 times the size.
On valuation, Newell Brands trades at a lower forward P/E (8.3x vs 27.4x for e.l.f. Beauty). Newell Brands pays a dividend yielding 4.89%, while e.l.f. Beauty does not currently pay one. e.l.f. Beauty converts more of its revenue into profit, with a net margin of 1.6% versus -4.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ELF | NWL |
|---|---|---|
| Share price | $105.97 | $5.73 |
| Market cap | $6.25B | $2.44B |
| 1-day change | +0.89% | +0.09% |
| YTD return | +38.12% | +53.76% |
| 1-year return | -25.30% | +10.21% |
| 5-year return | +260.68% | -74.68% |
| P/E ratio (TTM) | 108.13 | — |
| Forward P/E | 27.41 | 8.34 |
| EPS (TTM) | $0.98 | $-0.53 |
| Dividend yield | 0.00% | 4.89% |
| Annual dividend | $0.00 | $0.28 |
| Revenue (latest FY) | $1.64B | $7.20B |
| Revenue growth (YoY) | +24.59% | -4.99% |
| Net income (latest FY) | $26.32M | $-285.00M |
| Gross margin | 70.72% | 33.76% |
| Operating margin | 4.50% | 0.54% |
| Net margin | 1.61% | -3.96% |
| 52-week high | $147.00 | $7.13 |
| 52-week low | $48.82 | $3.07 |
| Distance from 52-week high | -27.91% | -19.71% |
| Analyst consensus | buy | hold |
| Avg. price target upside | -0.92% | +16.33% |
| Average volume | 1.93M | 7.54M |
| Shares outstanding | 59.01M | 425.90M |
| Employees | 849 | 21,900 |
| Sector | Consumer Discretionary | Industrials |
| Industry | Package Goods/Cosmetics | Plastic Products |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- e.l.f. Beauty is about 2.6 times larger than Newell Brands by market value ($6.25B vs $2.44B).
- NWL has outperformed ELF by 35.5 percentage points over the past year.
- Newell Brands offers a meaningfully higher dividend yield (4.89% vs 0.00%).
- e.l.f. Beauty is more profitable, keeping 1.6 cents of every revenue dollar as net income versus -4.0 cents for Newell Brands.
- e.l.f. Beauty grew revenue faster in its latest fiscal year (+24.59% vs -4.99%).
- The two companies sit in different sectors: e.l.f. Beauty in Consumer Discretionary and Newell Brands in Industrials.
About e.l.f. Beauty
ELF stock →e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.
Consumer Discretionary · Package Goods/Cosmetics · 849 employees
About Newell Brands
NWL stock →Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide.
Industrials · Plastic Products · 21,900 employees
ELF vs NWL FAQ
Which is bigger, e.l.f. Beauty or Newell Brands?
e.l.f. Beauty (ELF) is larger, with a market capitalization of $6.25B compared with $2.44B for Newell Brands (NWL).
Which stock has performed better over the past year, ELF or NWL?
NWL returned +10.21% over the past 12 months, compared with -25.30% for ELF (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, e.l.f. Beauty or Newell Brands?
Newell Brands pays a dividend yielding 4.89%, while e.l.f. Beauty does not currently pay a regular dividend.
Are e.l.f. Beauty and Newell Brands in the same industry?
No. e.l.f. Beauty is in the Consumer Discretionary sector, while Newell Brands is in Industrials.