Flutter Entertainment (FLUT) vs Alphabet (GOOG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Alphabet (GOOG) has outperformed Flutter Entertainment (FLUT) over the past year, gaining 40.5% versus a loss of 66.8%. Over five years, GOOG leads with a +143.4% price change compared with -59.2% for FLUT. Alphabet is the larger company by market cap ($4.22 trillion vs $14.16 billion), about 297.9 times the size, while Flutter Entertainment is growing revenue faster (+16.6% vs +15.1%).
On valuation, Flutter Entertainment trades at a lower forward P/E (11.5x vs 22.9x for Alphabet). Alphabet pays a dividend yielding 0.25%, while Flutter Entertainment does not currently pay one. Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus -2.5%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FLUT | GOOG |
|---|---|---|
| Share price | $81.58 | $344.86 |
| Market cap | $14.16B | $4.22T |
| 1-day change | +7.55% | -0.72% |
| YTD return | -62.06% | +9.90% |
| 1-year return | -66.84% | +40.50% |
| 5-year return | -59.24% | +143.42% |
| P/E ratio (TTM) | — | 17.30 |
| Forward P/E | 11.50 | 22.88 |
| EPS (TTM) | $-4.26 | $19.93 |
| Dividend yield | 0.00% | 0.25% |
| Annual dividend | $0.00 | $0.85 |
| Revenue (latest FY) | $16.38B | $402.84B |
| Revenue growth (YoY) | +16.62% | +15.09% |
| Net income (latest FY) | $-407.00M | $132.17B |
| Gross margin | 45.19% | 59.65% |
| Operating margin | 0.22% | 32.03% |
| Net margin | -2.48% | 32.81% |
| 52-week high | $255.26 | $404.47 |
| 52-week low | $73.50 | $236.69 |
| Distance from 52-week high | -68.04% | -14.74% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +65.13% | +21.69% |
| Average volume | 2.99M | 17.82M |
| Shares outstanding | 173.54M | 5.53B |
| Employees | 28,518 | 198,933 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 297.9 times larger than Flutter Entertainment by market value ($4.22T vs $14.16B).
- GOOG has outperformed FLUT by 107.3 percentage points over the past year.
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus -2.5 cents for Flutter Entertainment.
About Flutter Entertainment
FLUT stock →Flutter Entertainment plc operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally. It provides sportsbooks; iGaming products, such as blackjack, roulette, slot machines, poker, and rummy, as well as lottery products; and sports betting products, which include Betfair betting exchanges, daily fantasy sports, and horse racing wagering under the TVG brand.
Technology · Computer Software: Programming Data Processing · 28,518 employees
About Alphabet
GOOG stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
FLUT vs GOOG FAQ
Which is bigger, Flutter Entertainment or Alphabet?
Alphabet (GOOG) is larger, with a market capitalization of $4.22T compared with $14.16B for Flutter Entertainment (FLUT).
Which stock has performed better over the past year, FLUT or GOOG?
GOOG returned +40.50% over the past 12 months, compared with -66.84% for FLUT (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Flutter Entertainment or Alphabet?
Alphabet pays a dividend yielding 0.25%, while Flutter Entertainment does not currently pay a regular dividend.
Are Flutter Entertainment and Alphabet in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.