Gray Media (GTN) vs Saga Communications (SGA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Gray Media (GTN) has outperformed Saga Communications (SGA) over the past year, losing 8.5% versus a loss of 33.6%. Over five years, SGA leads with a -62.2% price change compared with -79.0% for GTN. Gray Media is the larger company by market cap ($474.2 million vs $52.6 million), about 9.0 times the size.
Saga Communications offers the higher dividend yield (12.08% vs 6.95%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GTN | SGA |
|---|---|---|
| Share price | $4.61 | $8.28 |
| Market cap | $474.24M | $52.63M |
| 1-day change | -4.66% | -1.45% |
| YTD return | -0.21% | -26.64% |
| 1-year return | -8.52% | -33.60% |
| 5-year return | -79.01% | -62.25% |
| Forward P/E | — | 17.25 |
| EPS (TTM) | $-0.58 | $-1.38 |
| Dividend yield | 6.95% | 12.08% |
| Annual dividend | $0.32 | $1.00 |
| 52-week high | $6.44 | $12.99 |
| 52-week low | $3.55 | $8.08 |
| Distance from 52-week high | -28.49% | -36.27% |
| Analyst consensus | buy | none |
| Avg. price target upside | +41.15% | +69.12% |
| Average volume | 1.09M | 13.90K |
| Shares outstanding | 93.12M | 6.36M |
| Employees | 9,165 | 580 |
| Sector | Industrials | Consumer Discretionary |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Gray Media is about 9.0 times larger than Saga Communications by market value ($474.24M vs $52.63M).
- GTN has outperformed SGA by 25.1 percentage points over the past year.
- Saga Communications offers a meaningfully higher dividend yield (12.08% vs 6.95%).
- The two companies sit in different sectors: Gray Media in Industrials and Saga Communications in Consumer Discretionary.
About Gray Media
GTN stock →Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments.
Industrials · Broadcasting · 9,165 employees
About Saga Communications
SGA stock →Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.
Consumer Discretionary · Broadcasting · 580 employees
GTN vs SGA FAQ
Which is bigger, Gray Media or Saga Communications?
Gray Media (GTN) is larger, with a market capitalization of $474.24M compared with $52.63M for Saga Communications (SGA).
Which stock has performed better over the past year, GTN or SGA?
GTN returned -8.52% over the past 12 months, compared with -33.60% for SGA (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Gray Media or Saga Communications?
Saga Communications has the higher yield at 12.08%, compared with 6.95% for Gray Media.
Are Gray Media and Saga Communications in the same industry?
Yes. Both are classified in the Broadcasting industry within the Industrials sector.