Gray Media (GTN) vs E.W. Scripps (SSP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
E.W. Scripps (SSP) has outperformed Gray Media (GTN) over the past year, gaining 58.7% versus a loss of 8.5%. Over five years, GTN leads with a -79.0% price change compared with -79.2% for SSP. Gray Media is the larger company by market cap ($497.4 million vs $267.8 million), about 1.9 times the size.
Gray Media pays a dividend yielding 6.63%, while E.W. Scripps does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GTN | SSP |
|---|---|---|
| Share price | $4.83 | $2.89 |
| Market cap | $497.41M | $267.81M |
| 1-day change | +1.26% | +1.76% |
| YTD return | -0.21% | -28.82% |
| 1-year return | -8.52% | +58.70% |
| 5-year return | -79.01% | -79.17% |
| EPS (TTM) | $-0.58 | $-14.10 |
| Dividend yield | 6.63% | 0.00% |
| Annual dividend | $0.32 | $0.00 |
| 52-week high | $6.44 | $5.39 |
| 52-week low | $3.55 | $1.52 |
| Distance from 52-week high | -25.00% | -46.38% |
| Analyst consensus | buy | none |
| Avg. price target upside | +34.58% | +70.59% |
| Average volume | 1.09M | 653.32K |
| Shares outstanding | 93.12M | 80.74M |
| Employees | 9,165 | 4,600 |
| Sector | Industrials | Industrials |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SSP has outperformed GTN by 67.2 percentage points over the past year.
- Gray Media offers a meaningfully higher dividend yield (6.63% vs 0.00%).
About Gray Media
GTN stock →Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments.
Industrials · Broadcasting · 9,165 employees
About E.W. Scripps
SSP stock →The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States.
Industrials · Broadcasting · 4,600 employees
GTN vs SSP FAQ
Which is bigger, Gray Media or E.W. Scripps?
Gray Media (GTN) is larger, with a market capitalization of $497.41M compared with $267.81M for E.W. Scripps (SSP).
Which stock has performed better over the past year, GTN or SSP?
SSP returned +58.70% over the past 12 months, compared with -8.52% for GTN (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Gray Media or E.W. Scripps?
Gray Media pays a dividend yielding 6.63%, while E.W. Scripps does not currently pay a regular dividend.
Are Gray Media and E.W. Scripps in the same industry?
Yes. Both are classified in the Broadcasting industry within the Industrials sector.