Saga Communications (SGA) vs E.W. Scripps (SSP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
E.W. Scripps (SSP) has outperformed Saga Communications (SGA) over the past year, gaining 58.8% versus a loss of 33.6%. Over five years, SGA leads with a -62.2% price change compared with -78.8% for SSP. E.W. Scripps is the larger company by market cap ($267.8 million vs $53.4 million), about 5.0 times the size.
Saga Communications pays a dividend yielding 11.90%, while E.W. Scripps does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | SGA | SSP |
|---|---|---|
| Share price | $8.40 | $2.89 |
| Market cap | $53.41M | $267.81M |
| 1-day change | +2.31% | +1.76% |
| YTD return | -26.64% | -27.57% |
| 1-year return | -33.60% | +58.83% |
| 5-year return | -62.25% | -78.80% |
| Forward P/E | 17.50 | — |
| EPS (TTM) | $-1.38 | $-14.10 |
| Dividend yield | 11.90% | 0.00% |
| Annual dividend | $1.00 | $0.00 |
| 52-week high | $12.99 | $5.39 |
| 52-week low | $8.08 | $1.52 |
| Distance from 52-week high | -35.33% | -46.38% |
| Analyst consensus | none | none |
| Avg. price target upside | +66.67% | +70.59% |
| Average volume | 13.90K | 653.55K |
| Shares outstanding | 6.36M | 80.74M |
| Employees | 580 | 4,600 |
| Sector | Consumer Discretionary | Industrials |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- E.W. Scripps is about 5.0 times larger than Saga Communications by market value ($267.81M vs $53.41M).
- SSP has outperformed SGA by 92.4 percentage points over the past year.
- Saga Communications offers a meaningfully higher dividend yield (11.90% vs 0.00%).
- The two companies sit in different sectors: Saga Communications in Consumer Discretionary and E.W. Scripps in Industrials.
About Saga Communications
SGA stock →Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.
Consumer Discretionary · Broadcasting · 580 employees
About E.W. Scripps
SSP stock →The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States.
Industrials · Broadcasting · 4,600 employees
SGA vs SSP FAQ
Which is bigger, Saga Communications or E.W. Scripps?
E.W. Scripps (SSP) is larger, with a market capitalization of $267.81M compared with $53.41M for Saga Communications (SGA).
Which stock has performed better over the past year, SGA or SSP?
SSP returned +58.83% over the past 12 months, compared with -33.60% for SGA (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Saga Communications or E.W. Scripps?
Saga Communications pays a dividend yielding 11.90%, while E.W. Scripps does not currently pay a regular dividend.
Are Saga Communications and E.W. Scripps in the same industry?
Yes. Both are classified in the Broadcasting industry within the Consumer Discretionary sector.