Gray Media (GTN) vs Versant Media Group (VSNT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Versant Media Group is the larger company by market cap ($4.32 billion vs $493.3 million), about 8.8 times the size. Gray Media offers the higher dividend yield (6.68% vs 2.42%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GTN | VSNT |
|---|---|---|
| Share price | $4.79 | $31.05 |
| Market cap | $493.30M | $4.32B |
| 1-day change | +0.42% | -1.26% |
| YTD return | -1.45% | -30.13% |
| 1-year return | -14.05% | — |
| 5-year return | -79.27% | — |
| P/E ratio (TTM) | — | 5.86 |
| Forward P/E | — | 4.79 |
| EPS (TTM) | $-0.58 | $5.30 |
| Dividend yield | 6.68% | 2.42% |
| Annual dividend | $0.32 | $0.75 |
| Revenue (latest FY) | — | $6.69B |
| Revenue growth (YoY) | — | -5.30% |
| Net income (latest FY) | — | $930.00M |
| Gross margin | — | 56.09% |
| Operating margin | — | 19.02% |
| Net margin | — | 13.91% |
| 52-week high | $6.44 | $59.00 |
| 52-week low | $3.55 | $27.17 |
| Distance from 52-week high | -25.62% | -47.38% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +35.70% | +43.57% |
| Average volume | 1.09M | 1.72M |
| Shares outstanding | 93.12M | 138.79M |
| Employees | 9,165 | 4,400 |
| Sector | Industrials | Industrials |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Versant Media Group is about 8.8 times larger than Gray Media by market value ($4.32B vs $493.30M).
- Gray Media offers a meaningfully higher dividend yield (6.68% vs 2.42%).
About Gray Media
GTN stock →Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments.
Industrials · Broadcasting · 9,165 employees
About Versant Media Group
VSNT stock →Versant Media Group, Inc. engages in the media and entertainment business in the United States.
Industrials · Broadcasting · 4,400 employees
GTN vs VSNT FAQ
Which is bigger, Gray Media or Versant Media Group?
Versant Media Group (VSNT) is larger, with a market capitalization of $4.32B compared with $493.30M for Gray Media (GTN).
Which pays a higher dividend, Gray Media or Versant Media Group?
Gray Media has the higher yield at 6.68%, compared with 2.42% for Versant Media Group.
Are Gray Media and Versant Media Group in the same industry?
Yes. Both are classified in the Broadcasting industry within the Industrials sector.