Honest (HNST) vs Nu Skin Enterprises (NUS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Honest (HNST) has outperformed Nu Skin Enterprises (NUS) over the past year, gaining 30.4% versus a loss of 57.6%. Over five years, HNST leads with a -46.6% price change compared with -88.4% for NUS. Honest is the larger company by market cap ($533.2 million vs $232.2 million), about 2.3 times the size.
On valuation, Nu Skin Enterprises trades at a lower forward P/E (4.1x vs 42.4x for Honest). Nu Skin Enterprises pays a dividend yielding 5.03%, while Honest does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HNST | NUS |
|---|---|---|
| Share price | $4.97 | $4.77 |
| Market cap | $533.20M | $232.19M |
| 1-day change | +0.81% | -0.63% |
| YTD return | +91.09% | -50.42% |
| 1-year return | +30.42% | -57.64% |
| 5-year return | -46.65% | -88.38% |
| Forward P/E | 42.44 | 4.11 |
| EPS (TTM) | $-0.11 | $-4.51 |
| Dividend yield | 0.00% | 5.03% |
| Annual dividend | $0.00 | $0.24 |
| 52-week high | $6.01 | $11.67 |
| 52-week low | $2.07 | $4.45 |
| Distance from 52-week high | -17.30% | -59.13% |
| Analyst consensus | none | none |
| Avg. price target upside | +4.63% | +167.71% |
| Average volume | 2.18M | 557.63K |
| Shares outstanding | 107.28M | 48.68M |
| Employees | 174 | 2,800 |
| Sector | Consumer Discretionary | Health Care |
| Industry | Catalog/Specialty Distribution | Other Pharmaceuticals |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Honest is about 2.3 times larger than Nu Skin Enterprises by market value ($533.20M vs $232.19M).
- HNST has outperformed NUS by 88.1 percentage points over the past year.
- Nu Skin Enterprises offers a meaningfully higher dividend yield (5.03% vs 0.00%).
- The two companies sit in different sectors: Honest in Consumer Discretionary and Nu Skin Enterprises in Health Care.
About Honest
HNST stock →The Honest Company, Inc. a personal care company, provides personal care products for babies and adults.
Consumer Discretionary · Catalog/Specialty Distribution · 174 employees
About Nu Skin Enterprises
NUS stock →Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness brands.
Health Care · Other Pharmaceuticals · 2,800 employees
HNST vs NUS FAQ
Which is bigger, Honest or Nu Skin Enterprises?
Honest (HNST) is larger, with a market capitalization of $533.20M compared with $232.19M for Nu Skin Enterprises (NUS).
Which stock has performed better over the past year, HNST or NUS?
HNST returned +30.42% over the past 12 months, compared with -57.64% for NUS (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Honest or Nu Skin Enterprises?
Nu Skin Enterprises pays a dividend yielding 5.03%, while Honest does not currently pay a regular dividend.
Are Honest and Nu Skin Enterprises in the same industry?
No. Honest is in the Consumer Discretionary sector, while Nu Skin Enterprises is in Health Care.