Honest (HNST) vs Yatsen (YSG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
Honest (HNST) has outperformed Yatsen (YSG) over the past year, gaining 32.7% versus a loss of 66.8%. Over five years, HNST leads with a -45.1% price change compared with -84.6% for YSG. Honest is the larger company by market cap ($543.9 million vs $242.0 million), about 2.2 times the size.
On valuation, Yatsen trades at a lower forward P/E (15.9x vs 43.3x for Honest).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HNST | YSG |
|---|---|---|
| Share price | $5.07 | $2.58 |
| Market cap | $543.93M | $242.01M |
| 1-day change | +2.01% | +2.79% |
| YTD return | +96.51% | -33.68% |
| 1-year return | +32.72% | -66.80% |
| 5-year return | -45.13% | -84.55% |
| Forward P/E | 43.30 | 15.87 |
| EPS (TTM) | $-0.11 | $-0.31 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $6.01 | $9.06 |
| 52-week low | $2.07 | $2.15 |
| Distance from 52-week high | -15.64% | -71.52% |
| Analyst consensus | none | none |
| Avg. price target upside | +2.56% | +45.74% |
| Average volume | 2.18M | 86.70K |
| Shares outstanding | 107.28M | 63.77M |
| Employees | 174 | 1,623 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Package Goods/Cosmetics |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Honest is about 2.2 times larger than Yatsen by market value ($543.93M vs $242.01M).
- HNST has outperformed YSG by 99.5 percentage points over the past year.
About Honest
HNST stock →The Honest Company, Inc. a personal care company, provides personal care products for babies and adults.
Consumer Discretionary · Catalog/Specialty Distribution · 174 employees
About Yatsen
YSG stock →Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.
Consumer Discretionary · Package Goods/Cosmetics · 1,623 employees
HNST vs YSG FAQ
Which is bigger, Honest or Yatsen?
Honest (HNST) is larger, with a market capitalization of $543.93M compared with $242.01M for Yatsen (YSG).
Which stock has performed better over the past year, HNST or YSG?
HNST returned +32.72% over the past 12 months, compared with -66.80% for YSG (price return, excluding dividends). Past performance does not predict future results.
Are Honest and Yatsen in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Catalog/Specialty Distribution for Honest and Package Goods/Cosmetics for Yatsen.