Ibotta (IBTA) vs Upbound Group (UPBD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Ibotta (IBTA) has outperformed Upbound Group (UPBD) over the past year, gaining 38.0% versus a loss of 24.7%. Ibotta is the larger company by market cap ($985.2 million vs $915.9 million), about 1.1 times the size. On valuation, Upbound Group trades at a lower forward P/E (3.4x vs 22.5x for Ibotta).
Upbound Group pays a dividend yielding 9.93%, while Ibotta does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | IBTA | UPBD |
|---|---|---|
| Share price | $42.42 | $15.71 |
| Market cap | $985.16M | $915.88M |
| 1-day change | +2.13% | +0.58% |
| YTD return | +82.71% | -11.05% |
| 1-year return | +38.02% | -24.69% |
| 5-year return | — | -70.49% |
| P/E ratio (TTM) | — | 10.20 |
| Forward P/E | 22.52 | 3.40 |
| EPS (TTM) | $-0.47 | $1.54 |
| Dividend yield | 0.00% | 9.93% |
| Annual dividend | $0.00 | $1.56 |
| 52-week high | $43.43 | $23.98 |
| 52-week low | $19.10 | $14.98 |
| Distance from 52-week high | -2.33% | -34.49% |
| Analyst consensus | hold | strong_buy |
| Avg. price target upside | -14.80% | +78.74% |
| Average volume | 233.01K | 981.56K |
| Shares outstanding | 20.15M | 58.30M |
| Employees | 800 | 12,050 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Diversified Commercial Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- IBTA has outperformed UPBD by 62.7 percentage points over the past year.
- Upbound Group offers a meaningfully higher dividend yield (9.93% vs 0.00%).
About Ibotta
IBTA stock →Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform.
Consumer Discretionary · Advertising · 800 employees
About Upbound Group
UPBD stock →Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
Consumer Discretionary · Diversified Commercial Services · 12,050 employees
IBTA vs UPBD FAQ
Which is bigger, Ibotta or Upbound Group?
Ibotta (IBTA) is larger, with a market capitalization of $985.16M compared with $915.88M for Upbound Group (UPBD).
Which stock has performed better over the past year, IBTA or UPBD?
IBTA returned +38.02% over the past 12 months, compared with -24.69% for UPBD (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Ibotta or Upbound Group?
Upbound Group pays a dividend yielding 9.93%, while Ibotta does not currently pay a regular dividend.
Are Ibotta and Upbound Group in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Advertising for Ibotta and Diversified Commercial Services for Upbound Group.