Ibotta (IBTA) vs WPP (WPP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Ibotta (IBTA) has outperformed WPP (WPP) over the past year, gaining 38.0% versus a gain of 4.1%. WPP is the larger company by market cap ($5.50 billion vs $992.4 million), about 5.5 times the size. On valuation, WPP trades at a lower forward P/E (6.8x vs 22.7x for Ibotta).
WPP pays a dividend yielding 0.59%, while Ibotta does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | IBTA | WPP |
|---|---|---|
| Share price | $42.73 | $25.52 |
| Market cap | $992.45M | $5.50B |
| 1-day change | +2.89% | +0.35% |
| YTD return | +82.71% | +13.22% |
| 1-year return | +38.02% | +4.05% |
| 5-year return | — | -62.71% |
| Forward P/E | 22.69 | 6.76 |
| EPS (TTM) | $-0.47 | $-1.50 |
| Dividend yield | 0.00% | 0.59% |
| Annual dividend | $0.00 | $0.15 |
| 52-week high | $43.43 | $27.78 |
| 52-week low | $19.10 | $14.81 |
| Distance from 52-week high | -1.61% | -8.14% |
| Analyst consensus | hold | hold |
| Avg. price target upside | -15.42% | -6.62% |
| Average volume | 233.01K | 411.64K |
| Shares outstanding | 20.15M | 215.71M |
| Employees | 800 | 97,388 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- WPP is about 5.5 times larger than Ibotta by market value ($5.50B vs $992.45M).
- IBTA has outperformed WPP by 34.0 percentage points over the past year.
About Ibotta
IBTA stock →Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform.
Consumer Discretionary · Advertising · 800 employees
About WPP
WPP stock →WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
Consumer Discretionary · Advertising · 97,388 employees
IBTA vs WPP FAQ
Which is bigger, Ibotta or WPP?
WPP (WPP) is larger, with a market capitalization of $5.50B compared with $992.45M for Ibotta (IBTA).
Which stock has performed better over the past year, IBTA or WPP?
IBTA returned +38.02% over the past 12 months, compared with +4.05% for WPP (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Ibotta or WPP?
WPP pays a dividend yielding 0.59%, while Ibotta does not currently pay a regular dividend.
Are Ibotta and WPP in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.