J. Jill (JILL) vs Reformation (REF)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Reformation is the larger company by market cap ($772.8 million vs $364.0 million), about 2.1 times the size. On valuation, J. Jill trades at a lower forward P/E (9.9x vs 17.5x for Reformation). J. Jill pays a dividend yielding 1.39%, while Reformation does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | JILL | REF |
|---|---|---|
| Share price | $24.49 | $13.08 |
| Market cap | $363.99M | $772.76M |
| 1-day change | -1.09% | -0.83% |
| YTD return | +78.50% | — |
| 1-year return | +62.62% | — |
| 5-year return | +45.08% | — |
| P/E ratio (TTM) | 13.61 | 65.40 |
| Forward P/E | 9.87 | 17.50 |
| EPS (TTM) | $1.80 | $0.20 |
| Dividend yield | 1.39% | 0.00% |
| Annual dividend | $0.34 | $0.00 |
| 52-week high | $25.14 | $17.26 |
| 52-week low | $10.41 | $11.85 |
| Distance from 52-week high | -2.57% | -24.22% |
| Average volume | 139.69K | 662.40K |
| Shares outstanding | 14.86M | 59.08M |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Apparel | Apparel |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Reformation is about 2.1 times larger than J. Jill by market value ($772.76M vs $363.99M).
- Reformation trades at a higher earnings multiple (65.4x vs 13.6x trailing P/E).
- J. Jill offers a meaningfully higher dividend yield (1.39% vs 0.00%).
JILL vs REF FAQ
Which is bigger, J. Jill or Reformation?
Reformation (REF) is larger, with a market capitalization of $772.76M compared with $363.99M for J. Jill (JILL).
Which has the lower P/E ratio, JILL or REF?
JILL has the lower trailing P/E at 13.6, versus 65.4 for REF. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, J. Jill or Reformation?
J. Jill pays a dividend yielding 1.39%, while Reformation does not currently pay a regular dividend.
Are J. Jill and Reformation in the same industry?
Yes. Both are classified in the Apparel industry within the Consumer Discretionary sector.