Lamar Advertising (LAMR) vs Rayonier REIT (RYN)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Lamar Advertising (LAMR) has outperformed Rayonier REIT (RYN) over the past year, gaining 20.6% versus a loss of 30.2%. Over five years, LAMR leads with a +22.3% price change compared with -50.0% for RYN. Lamar Advertising is the larger company by market cap ($14.80 billion vs $5.57 billion), about 2.7 times the size.
On valuation, Lamar Advertising trades at a lower forward P/E (22.5x vs 29.8x for Rayonier REIT). Rayonier REIT offers the higher dividend yield (5.73% vs 4.32%). Rayonier REIT converts more of its revenue into profit, with a net margin of 97.9% versus 25.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | LAMR | RYN |
|---|---|---|
| Share price | $145.70 | $18.60 |
| Market cap | $14.80B | $5.57B |
| 1-day change | +1.72% | +3.39% |
| YTD return | +15.11% | -14.09% |
| 1-year return | +20.62% | -30.23% |
| 5-year return | +22.30% | -49.96% |
| P/E ratio (TTM) | 26.59 | 40.43 |
| Forward P/E | 22.48 | 29.80 |
| EPS (TTM) | $5.48 | $0.46 |
| Dividend yield | 4.32% | 5.73% |
| Annual dividend | $6.30 | $1.07 |
| Revenue (latest FY) | $2.27B | $484.49M |
| Revenue growth (YoY) | +2.68% | -50.96% |
| Net income (latest FY) | $587.15M | $474.38M |
| Gross margin | 67.04% | 32.46% |
| Operating margin | 34.16% | 17.20% |
| Net margin | 25.91% | 97.91% |
| 52-week high | $166.33 | $26.45 |
| 52-week low | $114.45 | $17.71 |
| Distance from 52-week high | -12.40% | -29.68% |
| Analyst consensus | hold | buy |
| Avg. price target upside | +11.32% | +36.18% |
| Average volume | 579.99K | 3.32M |
| Shares outstanding | 87.13M | 297.57M |
| Employees | 3,500 | 285 |
| Sector | Real Estate | Real Estate |
| Industry | Real Estate Investment Trusts | Real Estate Investment Trusts |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Lamar Advertising is about 2.7 times larger than Rayonier REIT by market value ($14.80B vs $5.57B).
- LAMR has outperformed RYN by 50.9 percentage points over the past year.
- Rayonier REIT trades at a higher earnings multiple (40.4x vs 26.6x trailing P/E).
- Rayonier REIT offers a meaningfully higher dividend yield (5.73% vs 4.32%).
- Rayonier REIT is more profitable, keeping 97.9 cents of every revenue dollar as net income versus 25.9 cents for Lamar Advertising.
- Lamar Advertising grew revenue faster in its latest fiscal year (+2.68% vs -50.96%).
About Lamar Advertising
LAMR stock →Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.
Real Estate · Real Estate Investment Trusts · 3,500 employees
About Rayonier REIT
RYN stock →Rayonier Inc. is a land resources real estate investment trust (REIT) with a portfolio comprising over four million acres in the U.S.
Real Estate · Real Estate Investment Trusts · 285 employees
LAMR vs RYN FAQ
Which is bigger, Lamar Advertising or Rayonier REIT?
Lamar Advertising (LAMR) is larger, with a market capitalization of $14.80B compared with $5.57B for Rayonier REIT (RYN).
Which stock has performed better over the past year, LAMR or RYN?
LAMR returned +20.62% over the past 12 months, compared with -30.23% for RYN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, LAMR or RYN?
LAMR has the lower trailing P/E at 26.6, versus 40.4 for RYN. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Lamar Advertising or Rayonier REIT?
Rayonier REIT has the higher yield at 5.73%, compared with 4.32% for Lamar Advertising.
Are Lamar Advertising and Rayonier REIT in the same industry?
Yes. Both are classified in the Real Estate Investment Trusts industry within the Real Estate sector.