MediaAlpha (MAX) vs Priority Technology (PRTH)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Priority Technology (PRTH) has outperformed MediaAlpha (MAX) over the past year, gaining 6.9% versus a loss of 13.7%. Over five years, PRTH leads with a +36.7% price change compared with -49.9% for MAX. Priority Technology is the larger company by market cap ($641.6 million vs $512.3 million), about 1.3 times the size.
On valuation, MediaAlpha trades at a lower forward P/E (5.8x vs 6.2x for Priority Technology).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | MAX | PRTH |
|---|---|---|
| Share price | $9.67 | $7.78 |
| Market cap | $512.28M | $641.63M |
| 1-day change | -0.10% | 0.00% |
| YTD return | -25.33% | +42.75% |
| 1-year return | -13.74% | +6.87% |
| 5-year return | -49.95% | +36.73% |
| P/E ratio (TTM) | 5.97 | 11.61 |
| Forward P/E | 5.78 | 6.16 |
| EPS (TTM) | $1.62 | $0.67 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $14.70 | $7.91 |
| 52-week low | $7.09 | $4.44 |
| Distance from 52-week high | -34.22% | -1.64% |
| Analyst consensus | none | hold |
| Avg. price target upside | +59.57% | +3.21% |
| Average volume | 852.66K | 987.31K |
| Shares outstanding | 52.98M | 82.47M |
| Employees | 147 | 1,186 |
| Sector | Communication Services | Technology |
| Industry | Internet Content & Information | Software - Infrastructure |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PRTH has outperformed MAX by 20.6 percentage points over the past year.
- Priority Technology trades at a higher earnings multiple (11.6x vs 6.0x trailing P/E).
- The two companies sit in different sectors: MediaAlpha in Communication Services and Priority Technology in Technology.
About MediaAlpha
MAX stock →MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Communication Services · Internet Content & Information · 147 employees
About Priority Technology
PRTH stock →Priority Technology Holdings, Inc. operates as a payment technology company in the United States.
Technology · Software - Infrastructure · 1,186 employees
MAX vs PRTH FAQ
Which is bigger, MediaAlpha or Priority Technology?
Priority Technology (PRTH) is larger, with a market capitalization of $641.63M compared with $512.28M for MediaAlpha (MAX).
Which stock has performed better over the past year, MAX or PRTH?
PRTH returned +6.87% over the past 12 months, compared with -13.74% for MAX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, MAX or PRTH?
MAX has the lower trailing P/E at 6.0, versus 11.6 for PRTH. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are MediaAlpha and Priority Technology in the same industry?
No. MediaAlpha is in the Communication Services sector, while Priority Technology is in Technology.