ServiceNow (NOW) vs Uber Technologies (UBER)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
ServiceNow (NOW) has outperformed Uber Technologies (UBER) over the past year, losing 23.8% versus a loss of 30.0%. Over five years, UBER leads with a +41.5% price change compared with +3.9% for NOW. ServiceNow is the larger company by market cap ($142.54 billion vs $139.81 billion), about 1.0 times the size.
On valuation, Uber Technologies trades at a lower forward P/E (15.5x vs 27.5x for ServiceNow). Uber Technologies converts more of its revenue into profit, with a net margin of 19.3% versus 13.2%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NOW | UBER |
|---|---|---|
| Share price | $137.87 | $68.45 |
| Market cap | $142.54B | $139.81B |
| 1-day change | -0.07% | -0.91% |
| YTD return | -10.00% | -16.23% |
| 1-year return | -23.76% | -30.01% |
| 5-year return | +3.95% | +41.54% |
| P/E ratio (TTM) | 86.17 | 15.01 |
| Forward P/E | 27.54 | 15.48 |
| EPS (TTM) | $1.60 | $4.56 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $13.28B | $52.02B |
| Revenue growth (YoY) | +20.88% | +18.28% |
| Net income (latest FY) | $1.75B | $10.05B |
| Gross margin | 77.53% | 39.75% |
| Operating margin | 13.74% | 10.70% |
| Net margin | 13.16% | 19.33% |
| 52-week high | $192.97 | $100.35 |
| 52-week low | $81.24 | $65.41 |
| Distance from 52-week high | -28.55% | -31.79% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +6.43% | +47.35% |
| Average volume | 17.92M | 18.05M |
| Shares outstanding | 1.03B | 2.04B |
| Employees | 29,187 | 36,600 |
| Sector | Technology | Consumer Discretionary |
| Industry | Computer Software: Prepackaged Software | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- ServiceNow trades at a higher earnings multiple (86.2x vs 15.0x trailing P/E).
- Uber Technologies is more profitable, keeping 19.3 cents of every revenue dollar as net income versus 13.2 cents for ServiceNow.
- The two companies sit in different sectors: ServiceNow in Technology and Uber Technologies in Consumer Discretionary.
About ServiceNow
NOW stock →ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally.
Technology · Computer Software: Prepackaged Software · 29,187 employees
About Uber Technologies
UBER stock →Uber Technologies, Inc. develops and operates proprietary technology applications in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific.
Consumer Discretionary · Business Services · 36,600 employees
NOW vs UBER FAQ
Which is bigger, ServiceNow or Uber Technologies?
ServiceNow (NOW) is larger, with a market capitalization of $142.54B compared with $139.81B for Uber Technologies (UBER).
Which stock has performed better over the past year, NOW or UBER?
NOW returned -23.76% over the past 12 months, compared with -30.01% for UBER (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, NOW or UBER?
UBER has the lower trailing P/E at 15.0, versus 86.2 for NOW. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are ServiceNow and Uber Technologies in the same industry?
No. ServiceNow is in the Technology sector, while Uber Technologies is in Consumer Discretionary.