People (PPLI) vs RUM Group (RUM)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
People (PPLI) has outperformed RUM Group (RUM) over the past year, gaining 21.3% versus a loss of 4.4%. Over five years, RUM leads with a -22.7% price change compared with -67.4% for PPLI. People is the larger company by market cap ($3.02 billion vs $3.01 billion), about 1.0 times the size.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PPLI | RUM |
|---|---|---|
| Share price | $40.59 | $7.52 |
| Market cap | $3.02B | $3.01B |
| 1-day change | -1.70% | -1.70% |
| YTD return | +3.81% | +18.99% |
| 1-year return | +21.27% | -4.45% |
| 5-year return | -67.35% | -22.71% |
| P/E ratio (TTM) | 7.63 | — |
| Forward P/E | 16.50 | — |
| EPS (TTM) | $5.32 | $-0.59 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $48.32 | $10.60 |
| 52-week low | $29.56 | $4.62 |
| Distance from 52-week high | -16.00% | -29.02% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +39.94% | +212.50% |
| Average volume | 1.10M | 4.24M |
| Shares outstanding | 68.67M | 276.33M |
| Employees | 5,156 | 156 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PPLI has outperformed RUM by 25.7 percentage points over the past year.
About People
PPLI stock →People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.
Technology · Computer Software: Programming Data Processing · 5,156 employees
About RUM Group
RUM stock →RUM Group Inc. engages in the online video platform, and cloud and artificial intelligence infrastructure businesses in the United States, Canada, El Salvador, and internationally.
Technology · Computer Software: Programming Data Processing · 156 employees
PPLI vs RUM FAQ
Which is bigger, People or RUM Group?
People (PPLI) is larger, with a market capitalization of $3.02B compared with $3.01B for RUM Group (RUM).
Which stock has performed better over the past year, PPLI or RUM?
PPLI returned +21.27% over the past 12 months, compared with -4.45% for RUM (price return, excluding dividends). Past performance does not predict future results.
Are People and RUM Group in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.