MetaCap

People (PPLI) vs Snap (SNAP)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.

Summary

People (PPLI) has outperformed Snap (SNAP) over the past year, gaining 21.3% versus a loss of 27.6%. Over five years, PPLI leads with a -67.4% price change compared with -92.4% for SNAP. Snap is the larger company by market cap ($9.83 billion vs $3.02 billion), about 3.3 times the size.

On valuation, Snap trades at a lower forward P/E (7.5x vs 16.5x for People).

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

PPLI+18.61%SNAP-30.93%
+44%-7%-59%
Oct 6, 20251 yearOct 7, 2026
PPLI-64.86%SNAP-92.15%
+13%-43%-100%
Oct 4, 20215 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

PPLI versus SNAP key metrics
MetricPPLISNAP
Share price$40.59$5.81
Market cap$3.02B$9.83B
1-day change-1.70%+0.52%
YTD return+3.81%-27.08%
1-year return+21.27%-27.61%
5-year return-67.35%-92.39%
P/E ratio (TTM)7.50—
Forward P/E16.507.49
EPS (TTM)$5.41$-0.18
Dividend yield0.00%0.00%
Annual dividend$0.00$0.00
Revenue (latest FY)—$5.93B
Revenue growth (YoY)—+10.63%
Net income (latest FY)—$-460.49M
Gross margin—54.99%
Operating margin—-8.97%
Net margin—-7.76%
52-week high$48.32$9.13
52-week low$29.56$3.81
Distance from 52-week high-16.00%-36.36%
Analyst consensusbuyhold
Avg. price target upside+39.94%+27.37%
Average volume1.10M36.14M
Shares outstanding68.67M1.44B
Employees5,1565,261
SectorCommunication ServicesCommunication Services
IndustryInternet Content & InformationInternet Content & Information

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

Key differences

  • Snap is about 3.3 times larger than People by market value ($9.83B vs $3.02B).
  • PPLI has outperformed SNAP by 48.9 percentage points over the past year.

About People

PPLI stock →

People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.

Communication Services · Internet Content & Information · 5,156 employees

About Snap

SNAP stock →

Snap Inc. operates as a technology company in North America, Europe, and internationally.

Communication Services · Internet Content & Information · 5,261 employees

PPLI vs SNAP FAQ

Which is bigger, People or Snap?

Snap (SNAP) is larger, with a market capitalization of $9.83B compared with $3.02B for People (PPLI).

Which stock has performed better over the past year, PPLI or SNAP?

PPLI returned +21.27% over the past 12 months, compared with -27.61% for SNAP (price return, excluding dividends). Past performance does not predict future results.

Are People and Snap in the same industry?

Yes. Both are classified in the Internet Content & Information industry within the Communication Services sector.

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