PSQ (PSQH) vs Star Fashion Culture (STFS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Star Fashion Culture (STFS) has outperformed PSQ (PSQH) over the past year, losing 60.7% versus a loss of 88.3%. Star Fashion Culture is the larger company by market cap ($56.4 million vs $13.9 million), about 4.1 times the size.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PSQH | STFS |
|---|---|---|
| Share price | $3.73 | $3.71 |
| Market cap | $13.90M | $56.37M |
| 1-day change | -3.62% | -1.20% |
| YTD return | -75.86% | -7.25% |
| 1-year return | -88.27% | -60.70% |
| 5-year return | -97.43% | — |
| EPS (TTM) | $-8.79 | $-72.25 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $37.50 | $20.99 |
| 52-week low | $2.95 | $0.80 |
| Distance from 52-week high | -90.05% | -82.32% |
| Analyst consensus | none | — |
| Avg. price target upside | +302.14% | — |
| Average volume | 216.76K | 663.45K |
| Shares outstanding | 3.73M | 13.16M |
| Employees | 36 | 22 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Star Fashion Culture is about 4.1 times larger than PSQ by market value ($56.37M vs $13.90M).
- STFS has outperformed PSQH by 27.6 percentage points over the past year.
About PSQ
PSQH stock →PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments.
Consumer Discretionary · Advertising · 36 employees
About Star Fashion Culture
STFS stock →Star Fashion Culture Holdings Limited, together with its subsidiaries, provides content marketing solutions services in the People's Republic of China. The company offers marketing campaign planning and execution, including event design, logistics, layout of events, materials preparation, actual event set-up and implementation; offline advertising services; and online precision marketing services.
Consumer Discretionary · Advertising · 22 employees
PSQH vs STFS FAQ
Which is bigger, PSQ or Star Fashion Culture?
Star Fashion Culture (STFS) is larger, with a market capitalization of $56.37M compared with $13.90M for PSQ (PSQH).
Which stock has performed better over the past year, PSQH or STFS?
STFS returned -60.70% over the past 12 months, compared with -88.27% for PSQH (price return, excluding dividends). Past performance does not predict future results.
Are PSQ and Star Fashion Culture in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.