PubMatic (PUBM) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
PubMatic (PUBM) has outperformed Taboola.com (TBLA) over the past year, gaining 124.5% versus a gain of 2.5%. Over five years, PUBM leads with a -36.3% price change compared with -62.6% for TBLA. Taboola.com is the larger company by market cap ($888.8 million vs $845.9 million), about 1.1 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.4x vs 22.8x for PubMatic).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PUBM | TBLA |
|---|---|---|
| Share price | $18.57 | $3.29 |
| Market cap | $845.86M | $888.81M |
| 1-day change | +1.20% | +1.86% |
| YTD return | +109.36% | -28.63% |
| 1-year return | +124.55% | +2.49% |
| 5-year return | -36.27% | -62.61% |
| P/E ratio (TTM) | — | 8.44 |
| Forward P/E | 22.83 | 4.36 |
| EPS (TTM) | $-0.29 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $19.48 | $5.71 |
| 52-week low | $6.15 | $2.84 |
| Distance from 52-week high | -4.67% | -42.38% |
| Average volume | 677.71K | 2.42M |
| Shares outstanding | 37.30M | 252.12M |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PUBM has outperformed TBLA by 122.1 percentage points over the past year.
PUBM vs TBLA FAQ
Which is bigger, PubMatic or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $888.81M compared with $845.86M for PubMatic (PUBM).
Which stock has performed better over the past year, PUBM or TBLA?
PUBM returned +124.55% over the past 12 months, compared with +2.49% for TBLA (price return, excluding dividends). Past performance does not predict future results.
Are PubMatic and Taboola.com in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.