Sinclair (SBGI) vs SiriusXM (SIRI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
SiriusXM (SIRI) has outperformed Sinclair (SBGI) over the past year, gaining 13.7% versus a loss of 7.6%. Over five years, SBGI leads with a -52.0% price change compared with -56.9% for SIRI. SiriusXM is the larger company by market cap ($8.87 billion vs $948.3 million), about 9.4 times the size.
On valuation, SiriusXM trades at a lower trailing P/E (10.5x vs 17.1x for Sinclair). Sinclair offers the higher dividend yield (7.61% vs 4.10%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | SBGI | SIRI |
|---|---|---|
| Share price | $13.14 | $26.33 |
| Market cap | $948.26M | $8.87B |
| 1-day change | +0.69% | +1.46% |
| YTD return | -14.71% | +29.75% |
| 1-year return | -7.58% | +13.67% |
| 5-year return | -52.00% | -56.89% |
| P/E ratio (TTM) | 17.06 | 10.53 |
| Forward P/E | — | 7.89 |
| EPS (TTM) | $0.77 | $2.50 |
| Dividend yield | 7.61% | 4.10% |
| Annual dividend | $1.00 | $1.08 |
| Revenue (latest FY) | — | $8.56B |
| Revenue growth (YoY) | — | -1.62% |
| Net income (latest FY) | — | $805.00M |
| Gross margin | — | 52.44% |
| Operating margin | — | 17.19% |
| Net margin | — | 9.41% |
| 52-week high | $17.88 | $32.66 |
| 52-week low | $12.23 | $19.77 |
| Distance from 52-week high | -26.51% | -19.38% |
| Analyst consensus | none | hold |
| Avg. price target upside | +33.71% | +26.21% |
| Average volume | 491.74K | 4.05M |
| Shares outstanding | 48.41M | 337.07M |
| Employees | 7,100 | 5,119 |
| Sector | Industrials | Consumer Discretionary |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SiriusXM is about 9.4 times larger than Sinclair by market value ($8.87B vs $948.26M).
- SIRI has outperformed SBGI by 21.2 percentage points over the past year.
- Sinclair trades at a higher earnings multiple (17.1x vs 10.5x trailing P/E).
- Sinclair offers a meaningfully higher dividend yield (7.61% vs 4.10%).
- The two companies sit in different sectors: Sinclair in Industrials and SiriusXM in Consumer Discretionary.
About Sinclair
SBGI stock →Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
Industrials · Broadcasting · 7,100 employees
About SiriusXM
SIRI stock →Sirius XM Holdings Inc. operates as an audio entertainment company in North America.
Consumer Discretionary · Broadcasting · 5,119 employees
SBGI vs SIRI FAQ
Which is bigger, Sinclair or SiriusXM?
SiriusXM (SIRI) is larger, with a market capitalization of $8.87B compared with $948.26M for Sinclair (SBGI).
Which stock has performed better over the past year, SBGI or SIRI?
SIRI returned +13.67% over the past 12 months, compared with -7.58% for SBGI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, SBGI or SIRI?
SIRI has the lower trailing P/E at 10.5, versus 17.1 for SBGI. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Sinclair or SiriusXM?
Sinclair has the higher yield at 7.61%, compared with 4.10% for SiriusXM.
Are Sinclair and SiriusXM in the same industry?
Yes. Both are classified in the Broadcasting industry within the Industrials sector.