Sinclair (SBGI) vs E.W. Scripps (SSP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
E.W. Scripps (SSP) has outperformed Sinclair (SBGI) over the past year, gaining 58.7% versus a loss of 7.6%. Over five years, SBGI leads with a -52.0% price change compared with -79.2% for SSP. Sinclair is the larger company by market cap ($941.8 million vs $263.2 million), about 3.6 times the size.
Sinclair pays a dividend yielding 7.66%, while E.W. Scripps does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | SBGI | SSP |
|---|---|---|
| Share price | $13.05 | $2.84 |
| Market cap | $941.76M | $263.18M |
| 1-day change | +0.69% | -2.74% |
| YTD return | -14.71% | -28.82% |
| 1-year return | -7.58% | +58.70% |
| 5-year return | -52.00% | -79.17% |
| P/E ratio (TTM) | 16.73 | — |
| EPS (TTM) | $0.78 | $-13.69 |
| Dividend yield | 7.66% | 0.00% |
| Annual dividend | $1.00 | $0.00 |
| 52-week high | $17.88 | $5.39 |
| 52-week low | $12.23 | $1.52 |
| Distance from 52-week high | -27.01% | -47.31% |
| Analyst consensus | none | — |
| Avg. price target upside | +34.64% | — |
| Average volume | 491.63K | 651.68K |
| Shares outstanding | 48.41M | 80.74M |
| Employees | 7,100 | — |
| Sector | Communication Services | Industrials |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Sinclair is about 3.6 times larger than E.W. Scripps by market value ($941.76M vs $263.18M).
- SSP has outperformed SBGI by 66.3 percentage points over the past year.
- Sinclair offers a meaningfully higher dividend yield (7.66% vs 0.00%).
- The two companies sit in different sectors: Sinclair in Communication Services and E.W. Scripps in Industrials.
About Sinclair
SBGI stock →Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
Communication Services · Broadcasting · 7,100 employees
SBGI vs SSP FAQ
Which is bigger, Sinclair or E.W. Scripps?
Sinclair (SBGI) is larger, with a market capitalization of $941.76M compared with $263.18M for E.W. Scripps (SSP).
Which stock has performed better over the past year, SBGI or SSP?
SSP returned +58.70% over the past 12 months, compared with -7.58% for SBGI (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Sinclair or E.W. Scripps?
Sinclair pays a dividend yielding 7.66%, while E.W. Scripps does not currently pay a regular dividend.
Are Sinclair and E.W. Scripps in the same industry?
Yes. Both are classified in the Broadcasting industry within the Communication Services sector.