Taboola.com (TBLA) vs Upwork (UPWK)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Taboola.com (TBLA) has outperformed Upwork (UPWK) over the past year, gaining 9.7% versus a loss of 52.0%. Over five years, TBLA leads with a -60.1% price change compared with -85.5% for UPWK. Upwork is the larger company by market cap ($1.07 billion vs $948.2 million), about 1.1 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.6x vs 6.3x for Upwork).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | TBLA | UPWK |
|---|---|---|
| Share price | $3.51 | $8.57 |
| Market cap | $948.25M | $1.07B |
| 1-day change | +6.69% | +2.02% |
| YTD return | -23.86% | -56.76% |
| 1-year return | +9.69% | -52.02% |
| 5-year return | -60.11% | -85.53% |
| P/E ratio (TTM) | 9.00 | 11.13 |
| Forward P/E | 4.65 | 6.28 |
| EPS (TTM) | $0.39 | $0.77 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $5.71 | $22.84 |
| 52-week low | $2.84 | $7.44 |
| Distance from 52-week high | -38.53% | -62.48% |
| Analyst consensus | none | none |
| Avg. price target upside | +65.24% | +15.29% |
| Average volume | 2.42M | 3.21M |
| Shares outstanding | 252.12M | 124.90M |
| Employees | 2,000 | 630 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | EDP Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed UPWK by 61.7 percentage points over the past year.
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
About Upwork
UPWK stock →Upwork Inc., together with its subsidiaries, provides platforms and workforce solutions that connect businesses with freelance, agency, fractional, and payrolled talent in the United States, the Philippines, India, Pakistan, and internationally. The company offers Upwork Marketplace, a human and AI-powered work marketplace that connects businesses with on-demand access to independent talent across a range of categories, including AI-related projects, administrative support, sales and marketing, design and creative, and customer service, as well as web, mobile, and software development.
Technology · EDP Services · 630 employees
TBLA vs UPWK FAQ
Which is bigger, Taboola.com or Upwork?
Upwork (UPWK) is larger, with a market capitalization of $1.07B compared with $948.25M for Taboola.com (TBLA).
Which stock has performed better over the past year, TBLA or UPWK?
TBLA returned +9.69% over the past 12 months, compared with -52.02% for UPWK (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, TBLA or UPWK?
TBLA has the lower trailing P/E at 9.0, versus 11.1 for UPWK. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Taboola.com and Upwork in the same industry?
Both are in the Technology sector, but in different industries: Computer Software: Programming Data Processing for Taboola.com and EDP Services for Upwork.