USANA Health Sciences (USNA) vs Vital Farms (VITL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
USANA Health Sciences (USNA) has outperformed Vital Farms (VITL) over the past year, losing 44.1% versus a loss of 78.6%. Over five years, VITL leads with a -47.9% price change compared with -85.2% for USNA. Vital Farms is the larger company by market cap ($400.6 million vs $270.9 million), about 1.5 times the size.
On valuation, USANA Health Sciences trades at a lower forward P/E (8.3x vs 34.3x for Vital Farms).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | USNA | VITL |
|---|---|---|
| Share price | $14.66 | $9.33 |
| Market cap | $270.87M | $400.55M |
| 1-day change | 0.00% | -1.11% |
| YTD return | -25.32% | -70.79% |
| 1-year return | -44.13% | -78.64% |
| 5-year return | -85.20% | -47.88% |
| Forward P/E | 8.28 | 34.30 |
| EPS (TTM) | $-1.20 | $-0.05 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $23.59 | $44.60 |
| 52-week low | $12.57 | $7.95 |
| Distance from 52-week high | -37.86% | -79.08% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +70.53% | +41.69% |
| Average volume | 188.60K | 1.60M |
| Shares outstanding | 18.48M | 42.93M |
| Employees | 1,570 | 739 |
| Sector | Consumer Defensive | Consumer Staples |
| Industry | Packaged Foods | Packaged Foods |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- USNA has outperformed VITL by 34.5 percentage points over the past year.
- The two companies sit in different sectors: USANA Health Sciences in Consumer Defensive and Vital Farms in Consumer Staples.
About USANA Health Sciences
USNA stock →USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe.
Consumer Defensive · Packaged Foods · 1,570 employees
About Vital Farms
VITL stock →Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names.
Consumer Staples · Packaged Foods · 739 employees
USNA vs VITL FAQ
Which is bigger, USANA Health Sciences or Vital Farms?
Vital Farms (VITL) is larger, with a market capitalization of $400.55M compared with $270.87M for USANA Health Sciences (USNA).
Which stock has performed better over the past year, USNA or VITL?
USNA returned -44.13% over the past 12 months, compared with -78.64% for VITL (price return, excluding dividends). Past performance does not predict future results.
Are USANA Health Sciences and Vital Farms in the same industry?
Yes. Both are classified in the Packaged Foods industry within the Consumer Defensive sector.