MediaAlpha Financial Ratios
NYSE: MAXConsumer DiscretionaryBusiness ServicesUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
MediaAlpha ratio analysis
MediaAlpha earned a net margin of 2.3% in FY 2025, up from 1.9% a year earlier. Gross margin was 15.0% compared with a median of 16.0% over the prior 7 years. Return on equity reached 615.9%, meaning MediaAlpha generated 6.16 dollars of profit for every dollar of shareholders' equity, an unusually high figure that often reflects a small equity base after share buybacks.
Debt-to-equity stood at 36.88 versus 68.31 the year before, and the current ratio was 1.18. Valuation ratios use the closing share price on each fiscal year-end date and diluted shares from the income statement; profitability and leverage ratios use reported annual figures. Current valuation multiples are on the statistics page.
Summary generated from market data by MetaCap's automated system. Methodology
MediaAlpha financial ratios (annual)
| Ratio | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| P/E ratio (at fiscal year end) | 30.64 | 37.32 | — | — | — | — | — | — |
| Price / sales | 0.60 | 0.71 | 1.31 | 0.91 | 0.89 | 2.15 | — | — |
| Price / book | 161.57 | 258.08 | — | — | — | — | — | — |
| Gross margin | 15.0% | 16.6% | 17.2% | 15.3% | 15.7% | 14.6% | 16.0% | 16.6% |
| Operating margin | 2.0% | 4.9% | -10.3% | -7.7% | 0.3% | 3.3% | 6.1% | 6.5% |
| Net margin | 2.3% | 1.9% | -10.4% | -12.6% | -0.8% | -0.7% | 4.4% | 6.1% |
| Free cash flow margin | 5.9% | 5.3% | 5.2% | 6.1% | 4.3% | 8.7% | 5.4% | 7.4% |
| Return on equity (ROE) | 615.9% | 699.3% | — | — | — | — | — | 44.8% |
| Return on assets (ROA) | 6.7% | 6.3% | -26.3% | -33.9% | -1.8% | -2.1% | 16.9% | — |
| Debt / equity | 36.88 | 68.31 | — | — | — | — | — | — |
| Current ratio | 1.18 | 1.43 | 0.94 | 1.05 | 1.63 | 1.19 | 1.41 | — |
| Revenue growth | 28.8% | 122.8% | -15.4% | -28.9% | 10.3% | 43.3% | 37.4% | — |
| EPS growth | 25.8% | — | — | — | — | — | — | — |