MediaAlpha Cash Flow Statement
NYSE: MAXConsumer DiscretionaryBusiness ServicesUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
MediaAlpha free cash flow
In fiscal 2025, MediaAlpha generated $65.6 million of operating cash flow and spent $340,000 on capital expenditures. That left free cash flow of $65.3 million, a free-cash-flow margin of 5.9% of revenue. Free cash flow was up 43.1% from the prior year's $45.6 million.
MediaAlpha returned $47.3 million to shareholders through share repurchases, equal to 72% of free cash flow.
Summary generated from market data by MetaCap's automated system. Methodology
MediaAlpha cash flow statement (annual)
| Fiscal year (USD) | FY 20252025-12-31 | FY 20242024-12-31 | FY 20232023-12-31 | FY 20222022-12-31 | FY 20212021-12-31 | FY 20202020-12-31 | FY 20192019-12-31 | FY 20182018-12-31 |
|---|---|---|---|---|---|---|---|---|
| Net Income | 26.76M | 22.12M | -56.55M | -72.45M | -8.47M | 10.56M | 17.82M | 18.13M |
| Net Income growth (YoY) | +20.99% | — | — | — | -180.24% | -40.73% | -1.68% | — |
| Depreciation & Amortization | 273.00K | 252.00K | 353.00K | 392.00K | 369.00K | 300.00K | 300.00K | 200.00K |
| Stock-Based Compensation | 30.33M | 34.08M | 53.32M | 58.47M | 45.71M | 24.75M | 2.31M | 824.00K |
| Change in Working Capital | 5.90M | -25.83M | 11.00M | 9.46M | -13.02M | 15.47M | -4.50M | -8.80M |
| Operating Cash Flow | 65.60M | 45.87M | 20.23M | 28.27M | 28.62M | 51.41M | 22.14M | 22.65M |
| Capital Expenditures | -340.00K | -254.00K | -73.00K | -98.00K | -650.00K | -296.00K | -146.00K | -630.00K |
| Investing Cash Flow | -340.00K | -654.00K | -73.00K | -49.77M | -650.00K | -10.30M | -294.00K | -640.00K |
| Share Repurchases | -47.27M | 0 | 0 | -5.01M | 0 | 0 | — | — |
| Debt Issued | — | — | 0 | 0 | 190.00M | 210.00M | 100.00M | — |
| Debt Repaid | -9.50M | -12.55M | -9.50M | -9.50M | -186.38M | -123.65M | -15.07M | -3.57M |
| Financing Cash Flow | -61.65M | -19.22M | -17.43M | -14.52M | -961.00K | -27.59M | -17.48M | -25.45M |
| Net Change in Cash | 3.61M | 26.00M | 2.73M | -36.02M | 27.01M | 13.53M | 4.37M | -3.44M |
| Free Cash Flow | 65.26M | 45.62M | 20.16M | 28.18M | 27.97M | 51.11M | 22.00M | 22.02M |
This table shows 8 annual periods of MediaAlpha's cash flow statement, from FY 2025 back to FY 2018, across 13 line items including net income, depreciation & amortization, stock-based compensation. Values in USD; B = billions, M = millions. Fiscal periods follow MAX's reporting calendar. What is a cash flow statement?