Apple (AAPL) vs Amazon.com (AMZN)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Apple (AAPL) has outperformed Amazon.com (AMZN) over the past year, gaining 31.9% versus a gain of 12.8%. Over five years, AAPL leads with a +135.0% price change compared with +49.1% for AMZN. Apple is the larger company by market cap ($4.97 trillion vs $2.74 trillion), about 1.8 times the size, while Amazon.com is growing revenue faster (+12.4% vs +6.4%).
On valuation, Amazon.com trades at a lower forward P/E (24.3x vs 35.5x for Apple). Apple pays a dividend yielding 0.31%, while Amazon.com does not currently pay one. Apple converts more of its revenue into profit, with a net margin of 26.9% versus 10.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AAPL | AMZN |
|---|---|---|
| Share price | $340.42 | $254.06 |
| Market cap | $4.97T | $2.74T |
| 1-day change | +1.11% | -2.25% |
| YTD return | +25.22% | +10.07% |
| 1-year return | +31.92% | +12.81% |
| 5-year return | +135.03% | +49.05% |
| P/E ratio (TTM) | 39.04 | 20.44 |
| Forward P/E | 35.51 | 24.27 |
| EPS (TTM) | $8.72 | $12.43 |
| Dividend yield | 0.31% | 0.00% |
| Annual dividend | $1.05 | $0.00 |
| Revenue (latest FY) | $416.16B | $716.92B |
| Revenue growth (YoY) | +6.43% | +12.38% |
| Net income (latest FY) | $112.01B | $77.67B |
| Gross margin | 46.91% | 50.29% |
| Operating margin | 31.97% | 11.16% |
| Net margin | 26.92% | 10.83% |
| 52-week high | $345.34 | $287.20 |
| 52-week low | $243.42 | $196.00 |
| Distance from 52-week high | -1.42% | -11.54% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | -3.62% | +30.49% |
| Average volume | 45.41M | 39.19M |
| Shares outstanding | 14.59B | 10.79B |
| Employees | 150,000 | 1,595,000 |
| Sector | Technology | Consumer Discretionary |
| Industry | Computer Manufacturing | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- AAPL has outperformed AMZN by 19.1 percentage points over the past year.
- Apple trades at a higher earnings multiple (39.0x vs 20.4x trailing P/E).
- Apple is more profitable, keeping 26.9 cents of every revenue dollar as net income versus 10.8 cents for Amazon.com.
- Amazon.com grew revenue faster in its latest fiscal year (+12.38% vs +6.43%).
- The two companies sit in different sectors: Apple in Technology and Amazon.com in Consumer Discretionary.
About Apple
AAPL stock →Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.
Technology · Computer Manufacturing · 150,000 employees
About Amazon.com
AMZN stock →Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
Consumer Discretionary · Catalog/Specialty Distribution · 1,595,000 employees
AAPL vs AMZN FAQ
Which is bigger, Apple or Amazon.com?
Apple (AAPL) is larger, with a market capitalization of $4.97T compared with $2.74T for Amazon.com (AMZN).
Which stock has performed better over the past year, AAPL or AMZN?
AAPL returned +31.92% over the past 12 months, compared with +12.81% for AMZN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, AAPL or AMZN?
AMZN has the lower trailing P/E at 20.4, versus 39.0 for AAPL. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Apple or Amazon.com?
Apple pays a dividend yielding 0.31%, while Amazon.com does not currently pay a regular dividend.
Are Apple and Amazon.com in the same industry?
No. Apple is in the Technology sector, while Amazon.com is in Consumer Discretionary.