Amazon.com (AMZN) vs Alphabet (GOOGL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Alphabet (GOOGL) has outperformed Amazon.com (AMZN) over the past year, gaining 42.4% versus a gain of 12.8%. Over five years, GOOGL leads with a +146.4% price change compared with +49.1% for AMZN. Alphabet is the larger company by market cap ($4.30 trillion vs $2.83 trillion), about 1.5 times the size.
On valuation, Alphabet trades at a lower forward P/E (23.3x vs 25.1x for Amazon.com). Alphabet pays a dividend yielding 0.24%, while Amazon.com does not currently pay one. Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus 10.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AMZN | GOOGL |
|---|---|---|
| Share price | $262.43 | $351.66 |
| Market cap | $2.83T | $4.30T |
| 1-day change | +3.29% | +0.97% |
| YTD return | +10.07% | +11.27% |
| 1-year return | +12.81% | +42.38% |
| 5-year return | +49.05% | +146.37% |
| P/E ratio (TTM) | 21.11 | 17.64 |
| Forward P/E | 25.07 | 23.33 |
| EPS (TTM) | $12.43 | $19.93 |
| Dividend yield | 0.00% | 0.24% |
| Annual dividend | $0.00 | $0.85 |
| Revenue (latest FY) | $716.92B | $402.84B |
| Revenue growth (YoY) | +12.38% | +15.09% |
| Net income (latest FY) | $77.67B | $132.17B |
| Gross margin | 50.29% | 59.65% |
| Operating margin | 11.16% | 32.03% |
| Net margin | 10.83% | 32.81% |
| 52-week high | $287.20 | $408.61 |
| 52-week low | $196.00 | $235.84 |
| Distance from 52-week high | -8.62% | -13.94% |
| Analyst consensus | strong_buy | strong_buy |
| Avg. price target upside | +26.33% | +22.13% |
| Average volume | 39.19M | 26.98M |
| Shares outstanding | 10.79B | 5.87B |
| Employees | 1,595,000 | 198,933 |
| Sector | Consumer Discretionary | Technology |
| Industry | Catalog/Specialty Distribution | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- GOOGL has outperformed AMZN by 29.6 percentage points over the past year.
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus 10.8 cents for Amazon.com.
- The two companies sit in different sectors: Amazon.com in Consumer Discretionary and Alphabet in Technology.
About Amazon.com
AMZN stock →Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
Consumer Discretionary · Catalog/Specialty Distribution · 1,595,000 employees
About Alphabet
GOOGL stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
AMZN vs GOOGL FAQ
Which is bigger, Amazon.com or Alphabet?
Alphabet (GOOGL) is larger, with a market capitalization of $4.30T compared with $2.83T for Amazon.com (AMZN).
Which stock has performed better over the past year, AMZN or GOOGL?
GOOGL returned +42.38% over the past 12 months, compared with +12.81% for AMZN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, AMZN or GOOGL?
GOOGL has the lower trailing P/E at 17.6, versus 21.1 for AMZN. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Amazon.com or Alphabet?
Alphabet pays a dividend yielding 0.24%, while Amazon.com does not currently pay a regular dividend.
Are Amazon.com and Alphabet in the same industry?
No. Amazon.com is in the Consumer Discretionary sector, while Alphabet is in Technology.