Advantage Solutions (ADV) vs MediaAlpha (MAX)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
MediaAlpha (MAX) has outperformed Advantage Solutions (ADV) over the past year, losing 13.7% versus a loss of 20.6%. Over five years, MAX leads with a -49.9% price change compared with -86.9% for ADV. MediaAlpha is the larger company by market cap ($512.3 million vs $385.3 million), about 1.3 times the size.
On valuation, Advantage Solutions trades at a lower forward P/E (3.8x vs 5.8x for MediaAlpha).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ADV | MAX |
|---|---|---|
| Share price | $28.98 | $9.67 |
| Market cap | $385.30M | $512.28M |
| 1-day change | +6.35% | -0.10% |
| YTD return | +31.73% | -25.33% |
| 1-year return | -20.60% | -13.74% |
| 5-year return | -86.87% | -49.95% |
| P/E ratio (TTM) | — | 5.97 |
| Forward P/E | 3.78 | 5.78 |
| EPS (TTM) | $-21.35 | $1.62 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $47.45 | $14.70 |
| 52-week low | $12.23 | $7.09 |
| Distance from 52-week high | -38.93% | -34.22% |
| Average volume | 97.71K | 854.57K |
| Shares outstanding | 13.30M | 52.98M |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Business Services | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
ADV vs MAX FAQ
Which is bigger, Advantage Solutions or MediaAlpha?
MediaAlpha (MAX) is larger, with a market capitalization of $512.28M compared with $385.30M for Advantage Solutions (ADV).
Which stock has performed better over the past year, ADV or MAX?
MAX returned -13.74% over the past 12 months, compared with -20.60% for ADV (price return, excluding dividends). Past performance does not predict future results.
Are Advantage Solutions and MediaAlpha in the same industry?
Yes. Both are classified in the Business Services industry within the Consumer Discretionary sector.