Alight (ALIT) vs MediaAlpha (MAX)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
MediaAlpha (MAX) has outperformed Alight (ALIT) over the past year, losing 13.7% versus a loss of 84.6%. Over five years, MAX leads with a -49.9% price change compared with -95.7% for ALIT. MediaAlpha is the larger company by market cap ($545.6 million vs $460.7 million), about 1.2 times the size.
On valuation, Alight trades at a lower forward P/E (1.9x vs 6.2x for MediaAlpha). Alight pays a dividend yielding 16.29%, while MediaAlpha does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ALIT | MAX |
|---|---|---|
| Share price | $9.82 | $10.30 |
| Market cap | $460.71M | $545.65M |
| 1-day change | -1.11% | +6.52% |
| YTD return | -74.54% | -25.33% |
| 1-year return | -84.63% | -13.74% |
| 5-year return | -95.66% | -49.95% |
| P/E ratio (TTM) | — | 6.36 |
| Forward P/E | 1.88 | 6.16 |
| EPS (TTM) | $-76.70 | $1.62 |
| Dividend yield | 16.29% | 0.00% |
| Annual dividend | $1.60 | $0.00 |
| 52-week high | $64.20 | $14.70 |
| 52-week low | $8.51 | $7.09 |
| Distance from 52-week high | -84.70% | -29.93% |
| Analyst consensus | hold | none |
| Avg. price target upside | +73.12% | +49.81% |
| Average volume | 537.73K | 859.73K |
| Shares outstanding | 26.42M | 52.98M |
| Employees | — | 147 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Business Services | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- MAX has outperformed ALIT by 70.9 percentage points over the past year.
- Alight offers a meaningfully higher dividend yield (16.29% vs 0.00%).
About Alight
ALIT stock →Alight, Inc. a technology-enabled services company worldwide.
Consumer Discretionary · Business Services
About MediaAlpha
MAX stock →MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Consumer Discretionary · Business Services · 147 employees
ALIT vs MAX FAQ
Which is bigger, Alight or MediaAlpha?
MediaAlpha (MAX) is larger, with a market capitalization of $545.65M compared with $460.71M for Alight (ALIT).
Which stock has performed better over the past year, ALIT or MAX?
MAX returned -13.74% over the past 12 months, compared with -84.63% for ALIT (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Alight or MediaAlpha?
Alight pays a dividend yielding 16.29%, while MediaAlpha does not currently pay a regular dividend.
Are Alight and MediaAlpha in the same industry?
Yes. Both are classified in the Business Services industry within the Consumer Discretionary sector.