Alibaba Group (BABA) vs Visa (V)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Visa (V) has outperformed Alibaba Group (BABA) over the past year, gaining 5.6% versus a loss of 39.7%. Over five years, V leads with a +61.1% price change compared with -35.0% for BABA. Visa is the larger company by market cap ($698.56 billion vs $266.19 billion), about 2.6 times the size.
On valuation, Alibaba Group trades at a lower forward P/E (11.6x vs 24.8x for Visa). Alibaba Group offers the higher dividend yield (6.77% vs 0.72%). Visa converts more of its revenue into profit, with a net margin of 50.1% versus 10.1%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BABA | V |
|---|---|---|
| Share price | $107.00 | $372.10 |
| Market cap | $266.19B | $698.56B |
| 1-day change | -2.07% | +0.39% |
| YTD return | -25.46% | +6.10% |
| 1-year return | -39.75% | +5.58% |
| 5-year return | -34.96% | +61.09% |
| P/E ratio (TTM) | 25.91 | 31.53 |
| Forward P/E | 11.59 | 24.80 |
| EPS (TTM) | $4.13 | $11.80 |
| Dividend yield | 6.77% | 0.72% |
| Annual dividend | $7.24 | $2.68 |
| Revenue (latest FY) | $148.40B | $40.00B |
| Revenue growth (YoY) | +8.09% | +11.34% |
| Net income (latest FY) | $15.02B | $20.06B |
| Gross margin | 39.81% | — |
| Operating margin | 4.90% | 59.98% |
| Net margin | 10.12% | 50.14% |
| 52-week high | $182.50 | $385.57 |
| 52-week low | $91.99 | $293.89 |
| Distance from 52-week high | -41.37% | -3.49% |
| Analyst consensus | strong_buy | strong_buy |
| Avg. price target upside | +73.35% | +12.70% |
| Average volume | 10.51M | 6.56M |
| Shares outstanding | 2.49B | 1.70B |
| Employees | 132,165 | 34,100 |
| Sector | Consumer Cyclical | Consumer Discretionary |
| Industry | Internet Retail | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Visa is about 2.6 times larger than Alibaba Group by market value ($698.56B vs $266.19B).
- V has outperformed BABA by 45.3 percentage points over the past year.
- Alibaba Group offers a meaningfully higher dividend yield (6.77% vs 0.72%).
- Visa is more profitable, keeping 50.1 cents of every revenue dollar as net income versus 10.1 cents for Alibaba Group.
- The two companies sit in different sectors: Alibaba Group in Consumer Cyclical and Visa in Consumer Discretionary.
About Alibaba Group
BABA stock →Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses in the People's Republic of China and internationally. It operates through the Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and All Others segments.
Consumer Cyclical · Internet Retail · 132,165 employees
About Visa
V stock →Visa Inc. operates as a payment technology company in the United States and internationally.
Consumer Discretionary · Business Services · 34,100 employees
BABA vs V FAQ
Which is bigger, Alibaba Group or Visa?
Visa (V) is larger, with a market capitalization of $698.56B compared with $266.19B for Alibaba Group (BABA).
Which stock has performed better over the past year, BABA or V?
V returned +5.58% over the past 12 months, compared with -39.75% for BABA (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BABA or V?
BABA has the lower trailing P/E at 25.9, versus 31.5 for V. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Alibaba Group or Visa?
Alibaba Group has the higher yield at 6.77%, compared with 0.72% for Visa.
Are Alibaba Group and Visa in the same industry?
No. Alibaba Group is in the Consumer Cyclical sector, while Visa is in Consumer Discretionary.