Build-A-Bear Workshop (BBW) vs Mattel (MAT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Mattel (MAT) has outperformed Build-A-Bear Workshop (BBW) over the past year, losing 9.1% versus a loss of 56.0%. Over five years, BBW leads with a +64.8% price change compared with -16.7% for MAT. Mattel is the larger company by market cap ($4.68 billion vs $315.0 million), about 14.8 times the size.
On valuation, Build-A-Bear Workshop trades at a lower forward P/E (6.5x vs 10.3x for Mattel). Build-A-Bear Workshop pays a dividend yielding 3.44%, while Mattel does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BBW | MAT |
|---|---|---|
| Share price | $25.57 | $16.37 |
| Market cap | $315.01M | $4.68B |
| 1-day change | -0.27% | +2.76% |
| YTD return | -58.27% | -17.49% |
| 1-year return | -55.96% | -9.06% |
| 5-year return | +64.76% | -16.73% |
| P/E ratio (TTM) | 6.33 | 11.69 |
| Forward P/E | 6.47 | 10.34 |
| EPS (TTM) | $4.04 | $1.40 |
| Dividend yield | 3.44% | 0.00% |
| Annual dividend | $0.88 | $0.00 |
| Revenue (latest FY) | — | $5.35B |
| Revenue growth (YoY) | — | -0.59% |
| Net income (latest FY) | — | $397.58M |
| Gross margin | — | 48.73% |
| Operating margin | — | 10.22% |
| Net margin | — | 7.43% |
| 52-week high | $72.19 | $22.48 |
| 52-week low | $24.15 | $12.40 |
| Distance from 52-week high | -64.58% | -27.18% |
| Analyst consensus | — | buy |
| Avg. price target upside | — | +11.00% |
| Average volume | 581.91K | 5.33M |
| Shares outstanding | 12.32M | 285.70M |
| Employees | — | 31,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Recreational Games/Products/Toys | Recreational Games/Products/Toys |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Mattel is about 14.8 times larger than Build-A-Bear Workshop by market value ($4.68B vs $315.01M).
- MAT has outperformed BBW by 46.9 percentage points over the past year.
- Mattel trades at a higher earnings multiple (11.7x vs 6.3x trailing P/E).
- Build-A-Bear Workshop offers a meaningfully higher dividend yield (3.44% vs 0.00%).
About Mattel
MAT stock →Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands.
Consumer Discretionary · Recreational Games/Products/Toys · 31,000 employees
BBW vs MAT FAQ
Which is bigger, Build-A-Bear Workshop or Mattel?
Mattel (MAT) is larger, with a market capitalization of $4.68B compared with $315.01M for Build-A-Bear Workshop (BBW).
Which stock has performed better over the past year, BBW or MAT?
MAT returned -9.06% over the past 12 months, compared with -55.96% for BBW (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BBW or MAT?
BBW has the lower trailing P/E at 6.3, versus 11.7 for MAT. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Build-A-Bear Workshop or Mattel?
Build-A-Bear Workshop pays a dividend yielding 3.44%, while Mattel does not currently pay a regular dividend.
Are Build-A-Bear Workshop and Mattel in the same industry?
Yes. Both are classified in the Recreational Games/Products/Toys industry within the Consumer Discretionary sector.